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TIGER SHARK FILES SUIT AGAINST REEBOK AND GREAT WHITE SHARK ENTERPRISES FOR TRADEMARK INFRINGEMENT

 LOS ANGELES, Aug. 27 /PRNewswire/ -- In a suit filed Aug. 20 in U.S. District Court in Los Angeles, Tiger Shark Golf, Inc., charged Reebok International, Ltd. (NYSE: RBK), and Great White Shark Enterprises, Inc., with trademark infringement and unfair competition.
 Since 1976, Tiger Shark has produced and sold golf playing equipment of various kinds, including golf clubs and clothing, with various distinctive shark design logos and names. The first such name and logo was registered in 1979, and the company has registered trademarks and design marks for Tiger Shark, Sand Shark, Great White and Hammerhead.
 "About two years ago, we first became aware of various Reebok golf apparel with a large shark logo," said Terry Jarrett, chief operating officer of Tiger Shark.
 "We notified Reebok of the infringement and began a dialogue with Reebok in an effort to resolve the matter without litigation. However, after more than a year of fruitless discussions, we felt we had to take suitable legal steps to protect our marks and our position in the golf industry as `The Shark Company.'"
 In 1991, Reebok started using a prominent shark logo on a variety of golf playing apparel and shoes and golf gloves under license from Great White Shark Enterprises, Inc., a firm owned by professional golfer Greg Norman. The Reebok shark logo is virtually identical to Tiger Shark's design logo, and Tiger Shark believes it infringes on its registered trademarks and rights involving the shark logo on golf equipment and apparel.
 Jarrett added that both Tiger Shark products and Reebok products are marketed through similar channels (golf course pro shops and golf retail stores), and the virtually identical shark logos on both products have created confusion in the minds of both trade buyers and consumers.
 "We concluded that Reebok, while dragging out negotiations with us, decided to saturate the golfing market with its products," Jarrett continued, "with the intent to deceive and confuse the public and drive Tiger Shark out of the golf products market."
 Tiger Shark is seeking a preliminary and permanent injunction from the court enjoining Reebok, Great White Shark Enterprises and Norman from using the Reebok shark mark or any confusingly similar mark in connection with golf products.
 -0- 8/27/93
 /CONTACT: Terry Jarrett, Tiger Shark, 619-292-4653, or Douglas L. Thorpe, Esq., Perkins Coie (counsel for Tiger Shark), 310-788-3200/
 (RBK)


CO: Tiger Shark Golf, Inc.; Reebok International, Ltd.; Great White
 Shark Enterprises, Inc. ST: California IN: SU:


DC-KD -- DC003 -- 6539 08/27/93 10:25 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 27, 1993
Words:416
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