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TIFFANY & CO. ANNOUNCES PLANS FOR A TROY, MICH., STORE

 TIFFANY & CO. ANNOUNCES PLANS FOR A TROY, MICH., STORE
 NEW YORK, Dec. 5 /PRNewswire/ -- Tiffany & Co. (NYSE: TIF),


the 154-year-old American jeweler of international renown, will establish a store next year in Troy, Mich., it was announced today by William R. Chaney, chairman. Tiffany has signed a lease for a retail site in The Somerset Collection, the city's premier luxury goods shopping complex, presently undergoing expansion.
 Chaney reported that Tiffany's 14th U.S. store is expected to open in the fall of 1992, as part of the firm's domestic expansion program. The Troy store in Oakland County will be comprised of approximately 14,000 square feet and will represent Tiffany's full range of products.
 "We have chosen the city of Troy and The Somerset Collection because they embody the elements which make a location most desirable for a new Tiffany store," commented Chaney. "We are attracted to this metropolitan market because its affluent community appreciates our long- established traditions of excellence in design and craftsmanship. After several years of consideration, we are pleased to announce that Tiffany will establish its first retail store in The Somerset Collection, the finest upscale shopping environment in the state of Michigan."
 The new Tiffany store will house both retail and corporate division services on two levels. Tiffany has operated a corporate division office in Detroit since 1988, which is dedicated to the needs of local businesses, including government, arts and sporting institutions.
 The Troy store will be reminiscent of the New York flagship building on Fifth Avenue. The facade of the store will feature Tiffany's signature marble and granite design and showcase windows. The interior of the store, with its teakwood and Art-Deco styled vitrines, will feature three distinct product salons for jewelry, luxury accessories and the arts of the table.
 The Somerset Collection, a development of Forbes Cohen Properties, is located on Big Beaver Road at Coolidge Highway.
 Tiffany & Co. merchandise offerings include fine jewelry, sterling silverware, china, crystal, timepieces, stationery, writing instruments, fragrances and accessories. Tiffany operates three channels of distribution: U.S. Retail includes sales in Tiffany & Co. stores and sales to a select group of jewelers and specialty retailers; Direct Marketing includes sales through the corporate division and the Selections catalog; International Retail includes sales through the company's stores and boutiques, as well as sales to retailers and distributors in the Far East, Europe, the Middle East and Canada.
 -0- 12/5/91
 /CONTACT: Barbara Corvino of Tiffany, 212-605-4696/
 (TIF) CO: Tiffany & Co. ST: New York, Michigan IN: REA SU:


GK-TS -- NY022 -- 9551 12/05/91 10:00 EST
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Publication:PR Newswire
Date:Dec 5, 1991
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