TIANCHANG AFFIRMS TRADEMARK OWNERSHIP OF "CHIBI" ONLINE GAME.
The company has recently learned that another famous game developer has announced plans to issue an online game with an identical name to Tianchang's "Chibi," with an expected release date sometime in the fourth quarter of 2007. The company expresses great concerns about this case, and demands the intellectual property rights of the company be rigorously safeguarded.
A market leader in China's 3D MMORPG ("Massively Multiple Online Role Playing Game") with its proprietary 3D game engine, Tianchang has successfully developed and operated its first 3D MMORPGs, "The Legend of Tang Dynasty" and "Tang Dynasty Online". In April 2007, it officially announced the upcoming release of a self-developed title, "Chibi."
Tianchang owns more than 10 classes of trademarks of "Chibi" in four key categories: "online game," "game," "training" and "publishing" (Trademark registrar: Hangzhou Tianchang Network Technology Co., Ltd.) in China. The company also owns full intellectual property rights of "Chibi," a self- developed 3D online game based on the legendary three-kingdom epics. The company therefore demands that other companies immediately cease any activities that infringe on the said trademarks. The company is monitoring the situation closely, and reserves the right for legal actions against any parties that do not adhere to those laws related to trademarks and intellectual property rights.
The development of "Chibi" is built on Tianchang's proprietary 3D game engine to render vivid scenes of the three-kingdom epic. Guan Yu, Zhang Fei, Zhao Yuan, and other well-known three-kingdom generals relive their stories in "Chibi"; while the 72 bewildering graves of Cao Cao, Bazhengtu of Zhuge Liang and other three-kingdom legends together combine a unique underground palace for gamers to experience unsurpassed amusement. The game is under intensive development by Tianchang's team of R&D elites, who make full use of its years of successful development experiences to create a brand new three-kingdom world.
Tianchang has been placing a strong emphasis on the protection of the intellectual property rights of its games and technologies, which is essential to both the company's own advancement and the healthy development of China's online game industry, particularly for those R&D companies. The company will not tolerate any infringement to its delicately developed and protected intellectual property. This announcement is made to stop any illegal use of its registered trademarks and to promote the long-term interests of the growing number of China's online game developing companies.
A 3D MMORPG developed by Tianchang, "Chibi" is based on the epics of the three-kingdom heroes. It is set against the intricate relationships and rivalries among the three kingdoms of Wei, Shu and Wu. Its unique army system allows gamers to combat in lifelike battle scenes of the militant three kingdoms. Guan Yu, Zhang Fei, Zhao Yuan, and other well-known three-kingdom generals relive their stories in "Chibi"; while the 72 bewildering graves of Cao Cao, Bazhengtu of Zhuge Liang and other three-kingdom legends together combine a unique underground palace for gamers to experience unsurpassed amusement. By entering into each chapter and section, "Chibi" not only allows its gamers to merge into the turbulent and legendary history of the three- kingdom era, but also to create their own three-kingdom stories.
Tianchang has the full support of its parent company, Finet Group Limited, and invested tens of millions of renminbi into the development of "Chibi". The game has been synchronized with the highly anticipated Chinese movie blockbuster "Red Cliff."
About Tianchang Tech
Headquartered in Hangzhou, China, Tianchang is a subsidiary of Finet Group Ltd. Tianchang positions itself as a comprehensive online game company with its own 3D game research and development capabilities as well as operational expertise. The company launched "The Legend of Tang Dynasty" and "Tang Dynasty Online" successfully in September and December 2006, respectively, which have since achieved immense popularity. New titles to be launched in the second half of this year include "Chibi", "New Knight Errant Story" and "QQ Shui Hu".
Tianchang is the first online game company to innovate the R&V ("Reality and Virtuality") model to merge real life in the virtual game environment to create a magical experience to gamers and effective in-game promotions to advertisers.
For more information, visit http://www.fyplay.com.
About Finet Group Limited
Headquartered in Hong Kong and listed on the Stock Exchange of Hong Kong Limited (HKSE stock code: 8317), Finet Group Limited ("Finet") is expanding its businesses across China, aiming to be a top Internet and media company in the next few years. To date, Finet has already established a strong foothold in China's online game industry and online media industry through the acquisition of certain market leaders. Tianchang, a leading 3D MMORPG game developer and operator, establishes Finet's local game flagship in China. Its investment in the No. 1 online media network in China will extend Finet's strong brand name in financial information services and media network in Greater China.
For more information please visit http://www.finet.hk.
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|Date:||Sep 1, 2007|
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