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THRIFTY LAUNCHES AGGRESSIVE BUSINESS AND LEISURE RATE PROGRAMS

 THRIFTY LAUNCHES AGGRESSIVE BUSINESS AND LEISURE RATE PROGRAMS
 TULSA, Okla., June 1 /PRNewswire/ -- Thrifty Car Rental will offer any economy through full-size car for $1 an hour in one of two highly competitive rate promotions, the company announced today.
 In the first program, called "Buck An Hour," the offer is valid for weekends, from Thursday noon to Monday noon. The rental must include at least one overnight stay, defined as midnight through 6 a.m., of any day. Optional charges are not prorated.
 In the second program, this one designed for airport arriving business travelers and called "Five Cars For One Rate," any economy through full-size car at Thrifty is $24.95 per day with a three-day advance reservation and $28.95 with a same-day reservation.
 "The 'Buck An Hour' program is the most flexible program in the industry," said Jim Philion, president. Typically, car rental companies have a minimum 24-hour rental requirement and if the rental goes two or three hours over into the next 24-hour period, customers are charged a full day's rate for that time.
 "With 'Buck An Hour,' Thrifty only requires a six-hour minimum and rates are charged by the hour thereafter," Philion said. "So if our customer rents a car for 28 hours, that's all they pay for - period."
 Both new programs are valid for any economy through full-size car with unlimited mileage and are available at major Thrifty locations nationwide through June 30. Availability is limited and rates may be lower in Florida and higher in the New York City area.
 Thrifty has more than 800 locations worldwide in 38 countries, including 450 in the United States. It is the fastest growing car rental company in Canada and Australia.
 -0- 6/1/92
 /CONTACT: Meloyde Blancett-Scott or Ken Harwood both of Thrifty, 918-669-2379/ CO: Thrifty Car Rental ST: Oklahoma IN: SU: PDT


MC-BB -- DV001 -- 5628 06/01/92 11:07 EDT
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Publication:PR Newswire
Date:Jun 1, 1992
Words:317
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