Printer Friendly

THREE VAN HORN DEALERSHIPS ELIMINATE ENTIRE SALES STAFF

 THREE VAN HORN DEALERSHIPS ELIMINATE ENTIRE SALES STAFF
 SHEBOYGAN, Wis., Sept. 1 /PRNewswire/ -- The three Van Horn dealerships in Sheboygan County are pioneering a new concept in selling cars. All sales people have been eliminated. Commissions previously paid to salespeople are passed on to the customers. Now salaried managers serve all three Van Horn dealership customers.
 The Van Horn dealership group commissioned a market research study to learn if car buyers would prefer a "self-service" system without salesmen; without salesman commission; and without the high-pressure "buy today" confrontation. The answer was an overwhelming yes.
 Because automobiles play such a critical role in today's society, the car buying public has developed an unparalleled buying expertise. Today's shoppers have access to a wealth of product information including critical reviews and test results on virtually every car made. They know the specifications, options, features and benefits they want before they shop and feel they don't need a middleman.
 Before going public, the Van Horn Chevrolet-GEO, Van Horn/Wieland Oldsmobile/Hyundai and Van Horn Dodge test results were so encouraging that "it was an easy decision to proceed" said Joe Van Horn, owner. "One of our surprises was the positive word-of-mouth advertising radiation."
 Do people mind not having a salesman? "No way...they love the one price, no hassle shopping," said Van Horn.
 -0- 9/1/92
 /CONTACT: Joe Van Horn of Van Horn Chevrolet, 414-893-6361/ CO: Van Horn Chevrolet ST: Wisconsin IN: AUT SU:


JB-JJ -- FL013 -- 5544 09/01/92 15:32 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Sep 1, 1992
Words:250
Previous Article:GREAT LAKES GAS TRANSMISSION NAMES NEW PRESIDENT
Next Article:PROPERTY TRUST OF AMERICA ANNOUNCES RIGHTS OFFERING
Topics:


Related Articles
BOB FISHER DEALERSHIPS ELIMINATES ENTIRE SALES STAFF
Used Vehicles Drove Profits in '95, According to NADA Data
Budget Car Sales Opens 26th Facility In Columbia, S.C.
MILLER ACQUIRES HONDA : MOST FOREMAN EMPLOYEES RETAINED UNDER NEW OWNER.
Chrysler to close 3 Valley dealers ECONOMY: Bankrupt automaker shutting 789 sites across U.S.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters