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THREE OF AMERICA'S MOST FAMOUS SEVEN-YEAR OLDS JOIN FORCES FOR EXCLUSIVE ALBUM AND VIDEO LAUNCH

 NEW YORK, Sept. 14 /PRNewswire/ -- Three of America's most famous seven-year-olds are joining forces for the launch of a brand new album and video collection from Zoom Express/BMG Kidz.
 The three are: the Olsen twins, popular young stars of the hit TV series "Full House" -- and QVC, all "born" in 1986.
 On Saturday, Sept. 18, the Olsen twins will appear live on QVC to debut their album "I Am the Cute One" and "Mary-Kate and Ashley Olsen: Our First Video." Through an exclusive arrangement, QVC will offer viewers the album and video set in advance of its release through retail stores. The set will be available exclusively to QVC viewers from Sept. 18 through Sept. 28.
 In another first, the viewing audience will have the opportunity to visit these two pint-size superstars at their Los Angeles home, from which QVC will broadcast two live remotes at 2 p.m. ET and then again at 7 p.m. ET.
 Doug Briggs, QVC's executive vice president-electronic retailing, said, "Any parent who has watched `Full House' with a youngster knows just how popular the twins are. And this latest album and music video collection will certainly be high on millions of kids' gift lists this holiday season. We're really excited about this double-exclusive: the opportunity to bring QVC viewers the twins' album and videotape in advance of its arrival in stores -- and the rare chance to `visit' with them in their own home."
 Mary-Kate and Ashley's first recording, "Brother for Sale," debuted in October 1992 to rave reviews. To date, the album has spent 18 weeks on Billboard's "Heatseekers" chart for new artists and is approaching gold record status.
 Bon Hinkle, president of Zoom Express/BMG Kidz, said, "With Mary- Kate and Ashley's new album and video, as with their other Zoom Express products, a real effort is made to reflect the personalities and dreams of these two wonderfully real little girls. QVC has supplied us with a fantastic new opportunity to give the twins' fans this look at them not only as performers, but also as people."
 Twin sisters Mary-Kate and Ashley Olsen are among television's most popular personalities. Best know for sharing the role of Michelle Tanner on the ABC-TV hit comedy series "Full House," on which they have starred since they were nine months old, the twins have literally grown up in front of America. According to the new 1993 television "Q" survey, the twins rate No. 1 among all females on television, making them the most popular and recognizable.
 QVC, the nation's largest shopping channel, is transmitted live, 24 hours a day, seven days a week. It currently reaches more than 44 million homes via cable and 3 million homes with satellite dishes from coast to coast.
 /delval/
 -0- 9/14/94
 /CONTACT: Jenni Moyer of QVC, 215-431-6424, or Melissa Gallagher of Reach Media Relations, 212-226-1050/
 (QVCN) CO: QVC; Zoom Express/BMG Kidz ST: New York IN: ENT SU: PDT


CC -- PH003 -- 1562 09/14/93 07:29 EDT
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Publication:PR Newswire
Date:Sep 14, 1993
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