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THE actions of a rebel postman who told customers how to avoid receiving junk mail has led to hundreds of thousands of people signing up to opt-out schemes.

South Wales postie Roger Annies leaf-leted 70 customers on his round about opting-out in August, but when Royal Mail suspended him his cause received UK-wide publicity.

The Mailing Preference Service says it has since seen a massive increase in people registering with it in order to stop receiving addressed junk mail.

A spokeswoman said: "There has been a huge increase. Since the end of August the figures have gone up by 200,000 in about a month, although they have now returned to a relatively low level."

The mail delivery consumer watchdog Postwatch said the rise was "without a doubt" a result of the publicity given to Mr Annies' case.

A Postwatch spokesman said: "Once someone shines a torch in this area, most people don't differentiate between the different types of junk mail.

"Without a doubt this increase is because of the publicity surrounding Roger Annies but we think it was Royal Mail's reaction that led to hundreds of thousands of people opting out.

"People saw someone was doing something human and sensible and was being victimised for it."
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Publication:Sunday Mercury (Birmingham, England)
Date:Dec 3, 2006
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