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THOSE SHINY SILVER DISCS BRING HOLIDAY JOY AND YEAR-LONG EDUTAINMENT

 THOSE SHINY SILVER DISCS BRING HOLIDAY JOY
 AND YEAR-LONG EDUTAINMENT
 CARLSBAD, Calif., Sept. 3 /PRNewswire/ -- While yuletide cash registers will ring up millions in computer-related purchases this holiday season, one software item is predicted to see a whopping 73 percent leap in sales this year. According to DISK/TREND Inc., an international data storage research firm based in Mountain View, Calif., the CD-ROM will shed its decorative wrapping paper to ship 2.3 million titles for PC and Macintosh computer users around the world.
 CD-ROMs, traditionally considered the domain of computer specialty stores, are finding their way into entertainment and education channels, including video stores, book stores, record stores and consumer electronic stores through the efforts of companies such as Carlsbad- based Compton's NewMedia, the nation's largest publisher of CD-ROM titles.
 The CD-ROM is a shiny round disk which looks just like the one that revolutionized the record industry. But one thing is different: These CD-ROMs contain music, text, photos, excerpts from historic speeches, and in some cases, animation. Compton's NewMedia's multimedia titles, "The History of the GRAMMY Awards" and "Billboard's History of Rock 'n' Roll," are destined to appeal to computer users of all ages.
 The CD-ROM industry received a major boost in 1990 when "Compton's MultiMedia Encyclopedia" was introduced, a nine million-word compendium of the popular 26-volume Compton's Encyclopedia, complete with 15,000 photographs, 60 minutes of audio, 41 animation sequences and thousands of maps. To date, more than 100,000 copies of the encyclopedia on CD-ROM have reached the desktops of users in the United States and internationally.
 Other selections offered by Compton's NewMedia include titles ranging from Ebook's "Peter and the Wolf" ($49.95), featuring narration by Jack Lemmon, and Prokofiev's music played by The Prague Festival Orchestra under the direction of Pavel Urbanek, to "Compton's Multimedia Golf Guide: California/Hawaii Edition" ($59.95), a CD-ROM tour of the best courses in Hawaii and California, including pictures and vital statistics about each course. "Compton's offers CD-ROM titles which provide timely information and entertainment for the entire family," said Norman J. Bastin, senior vice president of Compton's NewMedia. "Awareness and acceptance can only increase as titles become more diversified for both special interest and general appeal. Couple this with plummeting hardware prices, and we have significant market growth."
 "Datagames" will be another category which will straddle the line between entertainment and education. "Datagames" uses Compton's NewMedia's multimedia search and retrieval engine, "SmarTrieve." The first of these games, "USA Wars: Desert Storm with Coalition Command" (S49.95), is due out in the fall. "Desert Storm" is a true television war which comes to life through text, images, and sound. The edutainment game "Coalition Command" allows the player to deploy troops, allocate weapons and set press and military policies based on actual data collected during Desert Storm.
 Included with every CD-ROM product published by Compton's NewMedia in the future will be a free sample of more than fifty CD-ROM titles. New Products, New Channels
 CD-ROM publishers, such as Compton's NewMedia, are designing merchandising displays and are developing sales efforts with the entertainment and education retail channels in mind. "The appeal of CD-ROM titles is expanding beyond the typical computer user. What started as a potent force in education has now touched consumers who will be looking for CD-ROM titles in a variety of retail channels," said Bastin. "We are addressing numerous markets not considered traditional software channels. We believe that consumer electronic stores, bookstores, video stores, mass merchandisers, and others in addition to mainstream computer stores, will join software stores in selling CD-ROM- based software to the public."
 Compton's NewMedia predicts growing mass market appeal for CD-ROM software based on the expanding variety of topics and formats ranging from books on disc to interactive Datagames. As the largest publisher of titles on CD-ROM, Compton's NewMedia continues to add to this burgeoning catalog of CD-ROMs through an aggressive affiliate label program. By early 1993, Compton's will have more than forty affiliate titles in addition to its own seventy.
 According to Robert Katzive, vice president of DISK/TREND Inc., "There is more need than ever for increased mass storage. The growth of the CD-ROM industry can be attributed to lower cost hardware, more interesting titles, the acceptance by system manufacturers and CD-ROMs integration into their system, as well as the existence of the standards within the industry."
 Compton's NewMedia is the leading provider of information, education and entertainment software in the emerging CD-ROM industry. Compton's has launched an aggressive marketing program for the mass consumer market, publishing compelling titles and lending its support to affiliated publishers. Compton's is also responding to environmental concerns by offering reduced-sized packaging with complementary point- of-purchase displays, and also encourages other manufacturers to join them in standardizing to the same compact box made of recyclable materials and printed with non-polluting inks.
 Compton's NewMedia is located at 2320 Camino Vida Roble, Carlsbad, Calif., 92009.
 -0- 9/3/92
 NOTE: Further information and slides of Compton's NewMedia products packaging and screen shots are available by contacting Pat Meier Associates P.R., 415-957-5999; FAX: 415-957-1733; MCI 374-5221
 /CONTACT: Christina Germscheid of Compton's NewMedia Inc., 619-929-2500; or Pat Meier of Pat Meier Associates P.R., 415-957-5999, for Compton's NewMedia Inc./ CO: Compton's NewMedia Inc. ST: California IN: CPR SU:


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Date:Sep 3, 1992
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