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THORN APPLE VALLEY BECOMES A DETROIT TIGERS MAJOR SPONSOR

 SOUTHFIELD, Mich., Jan. 29 /PRNewswire/ -- Southfield-based Thorn Apple Valley, Inc. (NASDAQ-NMS: TAVI), already a sponsor and providing product for the Fox Theatre, Cobo Arena, and Joe Louis Arena, has further aligned itself with the Ilitch organization by becoming a major sponsor of the Detroit Tigers.
 Starting Opening Day 1993, Thorn Apple Valley will be the "Official Bun-Size Skinless Smoked Sausage" and the "Official Hot Dog" of the Detroit Tigers. The agreement was announced today by Joel Dorfman, president and chief operating officer of Thorn Apple Valley, Inc., one of Michigan's largest corporations.
 "With three facilities in Detroit employing over 1,500 people, Thorn Apple Valley has remained involved and committed to the city since its founding over 40 years ago," said Dorfman. "As a Detroit-based company, we are glad to enhance our association with the Ilitch organization in its long-term investment in the rebirth of Detroit. We are also proud that our 'hometown' product can now be enjoyed at Detroit Tiger baseball games."
 As part of its sponsorship, Thorn Apple Valley will host the Thorn Apple Valley Family Section, a special seating area newly created to be more conducive to family enjoyment. "We are dedicated to working with the Ilitch organization to create an enjoyable, fun-filled atmosphere that will strongly embrace Detroit Tigers fans," said Dorfman.
 Thorn Apple Valley will enhance opening day excitement by giving the official 1993 Magnet Schedule to fans attending the game. On Aug. 8, Thorn Apple Valley will also sponsor the official Detroit Tigers Autographed Baseball Day. Thorn Apple Valley will further support the Detroit Tigers through advertising, package labeling and other marketing efforts.
 Thorn Apple Valley's Bun-Size Skinless Sausage is rated the No. 1- selling smoked sausage in the country, according to a report by A.C. Nielsen. Its Beef Hot Dog has been rated the best-tasting by Consumer Reports.
 One of Detroit's and Michigan's largest employers, Thorn Apple Valley, Inc. employs more than 2,000 people throughout the state.
 Thorn Apple Valley is listed among the largest corporations in the United States by Fortune magazine and is the only Michigan company featured in the Forbes list of the highest equity performers over the past five years. Thorn Apple Valley, Inc. operates seven plants in the United States, with five plants in Michigan. Since the 1950s, Thorn Apple Valley has been a major producer of fresh pork and consumer packaged meat and poultry products, including bacon, smoked sausage, hot dogs, luncheon meats, ham and turkey products. Thorn Apple Valley products are sold throughout the United States, as well as Japan, Korea, Canada and Mexico.
 -0- 1/29/93
 /CONTACT: Michael Layne, Thorn Apple Valley, 313-855-6777/
 (TAVI)


CO: Thorn Apple Valley, Inc.; Detroit Tigers ST: Michigan IN: FOD SU:

SB -- DE015 -- 0711 01/29/93 11:10 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jan 29, 1993
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