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THOMAS J. LIPTON ASSIGNS LIPTON FOOD BRANDS TO LINTAS:WORLDWIDE

 THOMAS J. LIPTON ASSIGNS LIPTON FOOD BRANDS TO LINTAS:WORLDWIDE
 ENGLEWOOD CLIFFS, N.J., May 28 /PRNewswire/ -- Thomas J. Lipton Company today announced that it has assigned the advertising responsibility for Lipton Side Dishes, Lipton Golden Saute Rice Mixes, and the Wish-Bone and Healthy Sensation! Salad Dressing Brands to Lintas:Worldwide.
 These brands join the other Lipton foods -- Lipton Soup, Cup-A-Soup, and Knox Gelatine -- at Lintas to encourage the optimization of branding synergy. The assignment of the Lipton food brands to Lintas is a recognition of the contributions that agency has made to Lipton for over 30 years.
 This assignment represents a continuation of the consolidation of Lipton advertising that began with the recent transfer of the responsibility for all the Lipton Tea Brands to J. Walter Thompson.
 The previous agency for the brands being assigned to Lintas was Ogilvy & Mather Advertising. The agency was a major contributor to the successful introduction of two major new Lipton Brands, Golden Saute Rice Mixes and Healthy Sensation! Salad Dressing. Ogilvy & Mather continues to enjoy a significant number of key Unilever assignments both in the United States and worldwide.
 NOTE: Lipton, Golden Saute, Wish-Bone, Healthy Sensation!, and Cup-A-Soup are registered trademarks of the Thomas J. Lipton Company.
 Knox Unflavored Gelatine is a registered trademark of Knox Gelatine, Inc.
 -0- 5/28/92
 /CONTACT: Pamela A. Stetson of Thomas J. Lipton Company, 201-894-7847/ CO: Thomas J. Lipton Company; Lintas:Worldwide ST: New Jersey IN: FOD ADV SU:


GK-SM -- NY076 -- 4875 05/28/92 15:32 EDT
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Publication:PR Newswire
Date:May 28, 1992
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