THE franchise sector generates an [...].
Could franchising be a way for your business to grow, rather than the more 'traditional' routes of growing by acquisition, by opening up new branches or by appointing distributors or agents? Franchising means different things to different people.
In business format franchising, you (the franchisor) allow an independent person or company (the franchisee) to use your trademarks, branding, business methods and know-how to run their own business.
In return, they usually pay you an initial fee for buying into the business and ongoing fees for use of the brand and the support you give them.
In many franchises, ongoing fees are a percentage of the franchisee's turnover or are a combination of a percentage fee and a mark-up on sales of the franchisor's products to the franchisees.
With franchising, your brand reputation is at stake so you need tight controls on how the franchisee operates by using a detailed legal agreement and by weeding out inappropriate franchisees through a thorough recruitment procedure.
The benefit is that you should get ongoing income from a motivated franchisee who has put up their own money so is unlikely to want the business to fail.
Your brand will reach further and even after allowing for the costs you have in supporting and maintaining your franchisee network, your overheads should be lower than running your own branches.
There are downsides. Obvious ones are loss of the flexibility and control you would have if you were running your own branches, and then the fact that you are giving franchisees confidential information about your business.
Even with the finest legal wording restricting their use of that information, you may find it difficult to enforce things if they don't comply with the restrictions.
Not every business is suitable to be franchised.
The British Franchise Association (BFA) is a voluntary self regulating governing body for franchising and has a number of affiliated professional advisers, such as BHP Law, who can help you assess whether franchising is right for you.
* David Lucas is a Partner in the business and company law team at BHP Law. He can be contacted on (01642) 660594.
By DAVID LUCAS, partner with BHP Law, right
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|Publication:||Evening Gazette (Middlesbrough, England)|
|Date:||Feb 9, 2010|
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