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THE WELLNESS PLAN HMO INTRODUCES GRANNY SMITH APPLE AS THE NEWEST ADDITION TO ITS COLLECTION OF APPLE SPOKESPERSONS

 DETROIT, Aug. 25 /PRNewswire/ -- The following was released by The Wellness Plan:
 Attired in a quaint red plaid dress, shawl and reading glasses, a bright green and altogether charming Granny Smith Apple made her debut today at a St. Regis Hotel luncheon sponsored by The Wellness Plan, the HMO that is distinguished by the red apple symbol and apple spokespersons, Wally Well Apple and Safeway MacIntosh.
 Designed to appeal to young and old alike, Granny Smith brings her old-fashioned style and up-to-date philosophy to over 110,000 Wellne ? Plan members. "I may be new to Michigan," she said, "but Granny Smith apples have been encouraging clean living and good health to people for over 100 years. A Granny Smith apple tastes sweet, is appetizing and fun to have around the house, just like me," she quipped.
 Modina Cooper, administrator of Public Sector Marketing for The Wellness Plan and coordinator of the apple character program, introduced Granny Smith Apple and explained her role in the HMO's public programs. "Each of our apple characters has a message to share," she noted. "Wally Well Apple teaches good manners and behavior. He reminds us that 'It's all right to be polite.' Safeway MacIntosh, as his name implies, reminds us that 'The safe way is the best way.' Granny Smith Apple is here to say that 'You're never too young or too old to eat properly and exercise regularly.'"
 With over 20 years of health care services to the community, The Wellness Plan commitment is often seen through its mascots, Wally Well Apple and Safeway MacIntosh.
 Granny Smith Apple will help to re-enhance and give recognition to a tender, but strong, element of the American family, "The Grandmother." The Granny Smith Apple character will cross every potential member target market, including all school-age children, the public and private market and the increasing senior citizen market, thus expanding The Wellness Plan image in the community. For more information about scheduling Granny Smith Apple for your organization, contact The Wellness Plan at 313-369-3990.
 The Wellness Plan was founded in 1972 and is one of Michigan's oldest HMOs. It is a managed health care program offered by Comprehensive Health Services, Inc., and is affiliated with some 34 hospitals throughout Wayne, Oakland, Macomb, Monroe, Genesee, Muskegon and Oceana counties.
 -0- 8/25/93
 /CONTACT: Modina Cooper of The Wellness Plan, 313-369-3990; or Don Drew of Stone, August, Baker PR, 313-641-0400, for The Wellness Plan/


CO: The Wellness Plan ST: Michigan IN: HEA SU:

KE -- DE011 -- 0323 08/25/93 12:01 EDT
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Publication:PR Newswire
Date:Aug 25, 1993
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