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THE WALT DISNEY COMPANY LICENSES C. R. GIBSON FOR BABY RECORD BOOKS AND RELATED MEMORY PRODUCTS

 THE WALT DISNEY COMPANY LICENSES C. R. GIBSON
 FOR BABY RECORD BOOKS AND RELATED MEMORY PRODUCTS
 DALLAS, Oct. 13 /PRNewswire/ -- International Juvenile Products Show -- Michael Lynton, senior vice president, Disney Book Publishing, Inc,. and Frank A. Rosenberry, president, C.R. Gibson jointly announced today the signing of a licensing agreement for C.R. Gibson (AMEX: GIB) to produce and market Baby Record Books and related memory products utilizing the Wonderful World of Disney Babies.
 C.R. Gibson plans to create two traditional Baby Record Book Collections. One collection will use the Disney Babies characters: Baby Mickey, Baby Minnie, Baby Donald, Babies Goofy, Pluto and others. The second program will be a Disney Babies Classics Collection with characters from Disney's animated film, Bambi.
 "We selected C. R. Gibson for this publishing license because of their leadership position in the infants' field as developers and marketers of Baby Record books and related products," said Disney's Michael Lynton. "We were also impressed that they have their own employee sales force with saturation coverage throughout the United States and Canada."
 "The Disney characters are universally recognized for their ability to bring fond memories and joy to the parent-child relationship," commented Frank Rosenberry. "This agreement represents an outstanding opportunity for us to create products that will bring Disney's warmth, fun and entertainment to the Baby Record Book market."
 Editorial development has already begun and it is C.R. Gibson's plan to bring this product to market in the second half of 1993.
 C.R. Gibson is a diversified manufacturer of published products, stationary and paper gift items. Gibson began in the baby record business in 1870 with the printing of Birth Certificates. The stock is listed on the American Stock Exchange, symbol GIB.
 The Walt Disney Company and its subsidiaries is a diversified international entertainment company listed on the New York Stock Exchange, symbol DIS.
 -0- 10/13/92
 /CONTACT: Dave Dickerson, 203-847-4543 ext. 246, or Dawn Kaley, 203-847-4543, ext. 221, both of C. R. Gibson/
 (GIB DIS) CO: C.R. Gibson; Walt Disney Company ST: Connecticut, California IN: HOU SU: LIC


AH-TS -- NY024 -- 9241 10/13/92 10:56 EDT
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Publication:PR Newswire
Date:Oct 13, 1992
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