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THE TALK CHANNEL SET FOR FALL '94 LAUNCH BY MULTIMEDIA; CABLE VETERAN PAUL A. FITZPATRICK TO HEAD NEW CHANNEL

 SAN FRANCISCO, June 9 /PRNewswire/ -- Multimedia Entertainment, the leader in talk television for over 25 years and an established player in cable television, is launching The Talk Channel, a new 24-hour national talk-format cable channel for fall 1994, it was jointly announced today at the NCTA Convention by J. William Grimes, CEO of Multimedia, Inc. (NASDAQ-NMS: MMEDC) and Robert L. Turner, president of Multimedia Entertainment, Inc.
 Grimes and Turner also disclosed that Multimedia has selected Paul A. FitzPatrick to head up the overall operations of The Talk Channel. FitzPatrick, who recently served as president and COO of The Weather Channel, had worked on the development of a similar talk concept.
 The Talk Channel will offer all new programming focusing on the major breaking news topics of the day as well as subjects which continue to be top of mind. Ranging from national, local and international topics, The Talk Channel's programming will explore and analyze issues of the day.
 Major features of the new channel will be its live, viewer-involved programming which will also include constant polling on the issues. Through a national satellite hook-up, the studio audience, viewers at home and a panel of experts will be seamlessly linked. The Talk Channel will also utilize data banks to access various experts as well as proactive, informed cable viewers. The instant a topic becomes newsworthy, these people will be called for immediate commentary and discussion. Additionally, viewer polls will provide up-to-the-moment tracking of the public's views on the issues.
 The Talk Channel is the result of extensive research and market evaluation conducted by Multimedia during the last several years. According to FitzPatrick, the company sees the fall 1994 launch of the channel coinciding with the increased channel capacity MSOs are planning to implement.
 FitzPatrick added, "MSOs will find The Talk Channel to be an attractively priced alternative to some of the programming options currently in the marketplace. Leveraging Multimedia's vast knowledge of both the cable and talk show production business, we will deliver programming that system operators and subscribers alike will find engaging and informative."
 The initial core of talent hosting The Talk Channel's programming will be highly distinguishable personalities, noted FitzPatrick. As is tradition at Multimedia, the company will also seek to develop a new generation of talk show hosts for the channel. The company does not plan on using any of its existing talk show hosts for this new venture.
 The producer of such well-known talk programs as "DONAHUE," "Sally Jessy Raphael," "Jerry Springer" and "Rush Limbaugh," Multimedia recently entered into a series of joint venture partnerships with major European producers to create daily American-style talk shows designed specifically for overseas audiences.
 Multimedia maintains substantial cable interests through its Multimedia Cablevision Company division, a cable television operator, which owns 100 systems serving over 400,000 subscribers.
 FitzPatrick most recently served as president of The Weather Channel from 1991 through January 1993. Prior to joining the Weather Channel, FitzPatrick served as president, COO and treasurer of C-SPAN.
 Multimedia, Inc., a diversified communications company that publishes 12 daily and 49 non-daily newspapers, owns and operates five network-affiliated television stations, eight radio stations and a cable company with over 100 franchises. Multimedia Entertainment produces quality programming for domestic and international broadcast including the Emmy Award-winning talk shows "DONAHUE" and "Sally Jessy Raphael"; "Jerry Springer" and the "Rush Limbaugh" show (with Ailes Communications).
 -0- 6/9/93 R
 /CONTACT: Robert Turner of Multimedia Entertainment, 212-332-2000; Paul FitzPatrick of The Talk Channel, 404-233-2843; Betty Mills of Multimedia, Inc., 803-298-4393; or Don Ciaramella or Jodi Manchik, 212-986-7080, or Peter Berk, 213-965-1990, all of The Lippin Group, for Multimedia/
 (MMEDC)


CO: Multimedia, Inc. ST: New York, California IN: ENT SU: PDT

GK -- NY015R -- 0251 06/09/93 15:29 EST
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Date:Jun 9, 1993
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