Printer Friendly

THE STEPHENZ GROUP ADDS GE NUCLEAR ENERGY ACCOUNT, ACQUIRES MARKETING COMMUNICATION RESOURCES

 SAN JOSE, Calif., June 8 /PRNewswire/ -- The Stephenz Group today announced the acquisition of the clients and assets of Marketing Communication Resources, a Campbell, Calif.-based marketing communications firm, thereby adding GE Nuclear Energy, a leader in the international energy industry, to its client roster. With this acquisition, The Stephenz Group becomes the largest advertising agency in San Jose and one of the largest in Santa Clara County, with projected 1993 revenues of over $24 million.
 The Stephenz Group will be responsible for providing a full range of marketing communications services worldwide for GE Nuclear Energy, including advertising, marketing and communications strategy and marketing collateral.
 GE Nuclear Energy, a component of General Electric (NYSE: GE), pioneered Boiling Water Reactor (BWR) technology in San Jose more than 35 years ago. Today, GE Nuclear Energy leads the industry with products and services designed to maximize current BWR performance and continues to advance nuclear energy technology with its next generation of advanced reactors. The first of these advanced reactors is currently under construction in Japan. GE Nuclear Energy employs approximately 4,000 people worldwide.
 "We are excited about the acquisition of Marketing Communication Resources by our agency, and particularly the opportunity to work with GE Nuclear Energy, a leader in the international energy industry," said Barbara Zenz, co-founder, president and chief executive officer of The Stephenz Group. "We believe the energy market will be a highly significant market in the '90s, and working with GE Nuclear Energy is an excellent strategic opportunity for The Stephenz Group. The energy industry complements our current focus and expertise in computers and software, biotechnology and financial services," said Zenz.
 "We are looking forward to working with The Stephenz Group as our new partner in marketing communications. By retaining the experience of Marketing Communication Resources and adding the depth and breadth of talent and resources offered by The Stephenz Group, we believe we are getting the best possible solution to our needs," said Hugh Hexamer, manager of Communication and Public Relations for GE Nuclear Energy.
 The Stephenz Group
 The Stephenz Group, founded in 1981 by Zenz, president and chief executive officer, and Stephanie Paulson, vice president and creative director, provides a complete portfolio of integrated marketing communications services, including advertising, public relations, communications and marketing consulting services and marketing collateral development. The company's client roster is comprised of a wide variety of industry leaders such as Becton Dickinson, Epson, McDonnell Douglas, Unify and GE Nuclear Energy. The company has grown into one of the leading advertising agencies in Santa Clara County because of its commitment to quality, creativity and strategy in all of its service offerings. By focusing on key industries such as high technology (computers and software), biotechnology and financial services, the agency has enjoyed strong, sustained growth even through periods of downsizing in the industry.
 For more information, contact The Stephenz Group, 150 Almaden Blvd., Second Floor, San Jose, CA 95113. Telephone: 408-286-9899 or fax, 408-286-9866.
 -0- 6/8/93
 /CONTACT: Barbara Zenz, president and chief executive officer of The Stephenz Group, 408-286-9899/
 (GE)


CO: The Stephenz Group; Marketing Communications Resources;
 GE Nuclear Energy; General Electric ST: California IN: ADV SU: TNM


GT-TM -- SJ001 -- 6477 06/08/93 11:00 EDT
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jun 8, 1993
Words:535
Previous Article:JEWELRY DESIGNED IN THE MIND OF A CHILD AT STRAWBRIDGE & CLOTHIER
Next Article:ARCADIAN PARTNERS, L.P. AND SUBSIDIARY FILE REGISTRATION STATEMENT FOR EXCHANGE OFFER AND SHELF REGISTRATION
Topics:


Related Articles
MARIA LOPEZ MILLER JOINS THE STEPHENZ GROUP AS SENIOR ACCOUNT EXECUTIVE
DOUG FREE JOINS THE STEPHENZ GROUP AS DIRECTOR OF STRATEGIC SERVICES; MARKETING COMMUNICATIONS AGENCY EXPANDS SERVICES
THE STEPHENZ GROUP ADDS ANNE McKEREGHAN AS CONTROLLER; ADVERTISING AGENCY ADDS NEW POSITION TO MANAGE GROWTH
THE STEPHENZ GROUP ADDS BILL WEINSTEIN AS COPY MANAGER; ADVERTISING AGENCY ADDS POSITION TO OVERSEE CREATIVE COPY
THE STEPHENZ GROUP ADDS METRICOM TO THEIR CLIENT ROSTER
THE STEPHENZ GROUP ADDS HEWLETT-PACKARD'S HOME PRODUCTS DIVISION TO THEIR CLIENT ROSTER
THE STEPHENZ GROUP ADDS STAFF TO SUPPORT GROWING CLIENT BASE; LEADING SAN JOSE ADVERTISING AGENCY EXPANDS ACCOUNT MANAGEMENT TEAM
THE STEPHENZ GROUP ADVERTISING AGENCY ADDS TO CREATIVE TEAM; NEW STAFF INCLUDES CREATIVE DIRECTOR FROM OGILVY & MATHER
THE STEPHENZ GROUP ADDS HP'S HANDHELD PRODUCTS TO THEIR CLIENT ROSTER
GE, Hitachi Team Up to Compete for New Nuclear Reactor Projects.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters