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THE STEP COMPANY BREAKS INTO WEIGHT MANAGEMENT MARKET AS IT INTRODUCES BIOMETRICS(R)

 ATLANTA, Jan. 5 /PRNewswire/ -- The STEP Company, which revitalized the aerobics industry with the creation of its original adjustable STEP platform, enters the strength training and nutrition market with the introduction of BIOMETRICS One-On-One just in time for New Year's resolutions.
 BIOMETRICS, a scientifically designed and proven weight management and strength training program which balances a healthy eating plan with one-on-one personal trainers, is being introduced at six locations in Atlanta as the start of a nationwide launch in 1993.
 "Over 50 percent of adult Americans are dieting on any given day -- most without long-term success and some actually harming their bodies," explained Richard Boggs, president of The STEP Company. "We have designed a program to change your exercise and eating habits for the rest of your life, not the typical quick weight loss fix."
 Boggs, one of the first Atlantans to complete the six-week program, lost 35 percent of his body fat -- 22 pounds and gained two pounds of lean muscle tissue. "I know BIOMETRICS gets outstanding results, and that's why we offer an unconditional, money-back guarantee."
 This past summer, six Dallas Cowboy coaches participated in the program and lost a total of 150 pounds of fat, the equivalent of a punt returner. According to Micki Robinson, vice president of operations for BIOMETRICS and a 20-year veteran in health and exercise management, the test results in Dallas have generated great response in Atlanta. Currently, 150 Atlantans have signed up for the program.
 According to Kirk Wilder, founder of BIOMETRICS: "Most women achieve an average 25 percent decrease in body fat and a loss of eight to 12 pounds of fat in just six weeks. They lose three to five inches in the hips and another three to five inches in the thighs. Because of gender differences, men realize an even more impressive average of 40 percent decrease in body fat and a loss of 12-20 pounds of fat! Men also achieve an average reduction of four to six inches in their waist size and an increase in lean muscle."
 Each BIOMETRICS participant receives a complete blood pressure screening, body profile assessment, customized eating plan, one-on-one personal training, bi-weekly group support sessions, national support through a toll-free telephone line and a 100 percent money back guarantee that is unmatched by any other weight management program. BIOMETRICS also follows the guidelines of the American Heart Association and the American Dietetic Association.
 According to National Institutes of Health research, over 30 million American women and 18 million men are dieting on any given day. Another 50 million Americans want to lose weight. But most diets don't work, and "90 to 95 percent of dieters regain two-thirds of their weight within one year and all or most" of the "lost" weight within five years. And simply exercising without changing dietary habits won't work either. Moreover, most diets can backfire, since weight that is lost when the body is deprived of food is not just unwanted fat, but also needed lean muscle tissue. When muscle is lost, weight loss efforts become more difficult, since it is that muscle tissue that burns added calories. Additionally, fat comprises the majority of weight put back on after most diets have failed.
 The BIOMETRICS eating plan is customized for each client and requires no pre-packaged foods to buy and no extreme dietary theories to follow. BIOMETRICS meals have been chosen because they follow the food groups and each meal plan is highly structured, taking into account a client's current eating habits, nutritional requirements, current fitness level and weight loss goals. However, menu items have been individualized to satisfy unique food preferences and lifestyles, teaching participants how to eat better for life.
 The second component of BIOMETRICS is strength training, which has been endorsed by the American College of Sports Medicine.
 "Strength training is the key to the program's exercise component," said Robinson. "Benefits include an improvement in strength and muscular endurance; a decrease in the percentage of body fat and an increase in lean muscle tissue; additional benefits include an increase in the 'good' cholesterol, HDL; and increased bone mineralization (helpful in the prevention of osteoporosis)."
 Atlanta-based The STEP Company develops and markets fitness, strength training and nutritional products to health clubs, individuals and retailers throughout the United States and in more than 44 countries worldwide. The STEP Company consists of three divisions: STEP products which include THE STEP, STEP II, and THE STEP XT platforms, STEPWeights, AIRWeights, and a line of accessories and promotional apparel called STEPWear; The Personal Trainer(TM) Series which includes the Personal Trainer Home Gym, a compact and lightweight home equipment system; and BIOMETRICS which includes the BIOMETRICS program, a scientifically proven fitness and nutrition management program.
 For more information about The STEP Company, please call 1-800-SAY-STEP (1-800-729-7837).
 -0- 1/5/93
 /CONTACT: Dean Trevelino or Charles Talbert of A. Brown-Olmstead Associates, 404-659-0919, for The STEP Company, or Carol Badaracco of The STEP Company, 404-895-9292/


CO: The STEP Company ST: Georgia IN: SU: PDT

RA-BN -- AT006 -- 1611 01/05/93 09:59 EST
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Date:Jan 5, 1993
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