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THE SPIN.

The Spin's new year resolution is to avoid con- suming Minstrels by the metric tonne and to use the Metromore.ValKilmer obviously took a long, hard look at his life and decided that he needed more brand ambassadorship roles. According to a recent press release: "At multiple events,including the 2010 Montblanc Young Directors Award, Hollywood superstar Val Kilmer has been wearing his Montblanc DLC Chronograph Automatic." Gotta love the way he coyly reveals it. Subtle.

Saying goodbye can be so painful. In fact, The Spin recently got to see a bittersweet farewell emailfromsomebravesoulwhohadmadethe tough decision to "pursue a new challenge and career outside of the bathroom industry." When the company in question's website is called roman-showers.com, one only wonders why he stayed as long as he did?

In an Arab Ad interview with Louai Al Asfahni, managing partner of Paragon Advertising in Kuwait, we may have found a new master of the monosyllabic.With extensive answers varing betweel 'yup, 'no', 'nothing' and ' yes', this remarkable insight into a 'heavyweight' of the advertising world is rounded off by telling us he got into the biz 'to communicate'. New year, same old ironies. Sigh.

Being in the same business, The Spin under- stood that "mistakes do happen" when 7 Days ran an advertisement on 13 December for the British Business Group's "most awaited party of the year" which, according to the headline, had already taken place three days earlier on 10 December. What was less easy to understand was 7 Days running the advert, yet again, on the following day. Had no one noticed?

Wang Jackson concert anyone? The Spin raises a white-gloved hand, and does a 'shaaamon' in salute. Brilliant. Count us in.

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Publication:Campaign Middle East
Date:Jan 16, 2011
Words:297
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