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THE SEATTLE TIMES INTRODUCES NEW DESIGN TODAY

 SEATTLE, June 7 /PRNewswire/ -- The following was released today by The Seattle Times:
 Two years ago, Michael R. Fancher, executive editor and vice president of The Seattle Times, asked people throughout the company, "What can we do to make the newspaper even better for readers?"
 Today, June 7, The Seattle Times introduces the result of that question: The newspaper's first major redesign since 1980. Changes in the new design range from typography to a section-by-section rethinking of the newspaper's basic mission.
 "Our goal is to be the most complete, interesting, indispensable, innovative and distinguished newspaper in the Northwest," said Fancher.
 "The new design makes it clear that news is our main ingredient, that we are a serious newspaper and that we value the attention and respect of our community. But it also is accessible, personal, inviting and even friendly."
 The design takes advantage of the improved reproduction at The Seattle Times' new North Creek production facility, but was undertaken primarily to improve content and sharpen the newspaper's focus. It seeks to serve readers who want both depth and convenience.
 "In some ways, the new Seattle Times is like two newspapers in one," Fancher said. "It's quick and easy in some places; substantial and penetrating in others. The combination highlights the newspaper's unique ability to inform you efficiently and effectively."
 To make the newspaper easy to use, sections and pages will be anchored. Local News, Sports and Scene will appear in the same relative order every day, and regular content within the sections will have the same positions as much as possible.
 Many other changes were made to accommodate readers pressed for time. The new story typeface is more easily read. New headline typography and design give headline writers more flexibility and readers more help in choosing where to spend their time.
 Other new quick-read features include an expanded daily news summary, "News in a Hurry," located on page 2 of Main News; "Sports Chatter," a new feature on Sports 2 that provides insider news, quips, quotes and opinion as well as a daily program of sporting events; and "The Newsletter," a four-day-a-week hit of useful business information and insight, written by Stephen Dunphy, Times business columnist.
 "We understand that the demands on our readers' time have increased over the 13 years since the last redesign," said Stanley Farrar, assistant managing editor/graphics. "Fewer people come home from work to find dinner on the table, the laundry done and the kids' homework finished. For those people, time spent with the newspaper has to be time well spent."
 To serve readers who want depth, the newspaper has added space to Main News to create a "second front page" on page three, dedicated to national and international news. The second front page gives prominence to important stories pushed off A2 by The Times' own enterprise reporting, or by the newspaper's thorough coverage of local news. In addition to breaking news, the second front page also carries "Close Up," The Times' long-standing daily feature exploring the issues behind the day's news.
 But the change most likely to be readers' favorite is made possible by The Seattle Times' new North Creek production facility, where the daily newspaper now is printed on new presses using low-rub ink. The combination of the low-rub ink and the finer typography possible with improved reproduction creates a daily newspaper with virtually no ink rub-off on hands, clothing or furniture.
 All design work was done by The Seattle Times' new graphics staff, led by David Miller, who came to The Times in 1991 from the San Jose Mercury News. Previously, he'd been art director at the Kansas City Star. In addition to Miller, the design team consisted of Celeste Ericsson, Marian Wachter and Rob Kemp.
 -0- 6/7/93
 /CONTACT: Frances C. Malone, public relations manager, of The Seattle Times, 206-464-2346/


CO: The Seattle Times ST: Washington IN: PUB SU:

LM-AL -- SE007 -- 6144 06/07/93 15:14 EDT
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Date:Jun 7, 1993
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