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THE SEATTLE TIMES INTRODUCES NEW DESIGN ON JUNE 7

 SEATTLE, May 24 /PRNewswire/ -- The Seattle Times will have a new look beginning June 7, Michael R. Fancher, executive editor and vice president, announced today.
 "Our goal is to be the best newspaper possible for our readers," Fancher said. "We're already the state's largest newspaper and by far the dominant newspaper in the Seattle area. But we still want to improve."
 The new design will add space for national and international news, make it easier for readers to find the subjects they're interested in and use a typeface that is easier to read.
 This is the newspaper's first redesign since 1980. It will take advantage of the improved reproduction at The Seattle Times' new North Creek production facility, but was undertaken primarily to improve content and sharpen the newspaper's focus.
 "We've spent the last two years listening to staff in all departments of the newspaper and rethinking what we want to accomplish," Fancher said.
 "Our goal is to be the most complete, interesting, indispensable, innovative and distinguished newspaper in the Northwest."
 To accomplish that, the staff of each section of the newspaper met separately to set coverage goals and describe what they wanted to achieve for readers. These goals were then translated into new section designs by News Art Director David Miller, tested in focus groups and refined further.
 All design work was done by The Seattle Times' staff, under the direction of Miller, who came to The Times in 1991 from the San Jose Mercury News. Previously he'd been art director at the Kansas City Star. In addition to Miller, the design team consisted of Celeste Ericsson, Marian Wachter and Rob Kemp.
 "The new design makes it clear that news is our main ingredient, that we are a serious newspaper, and that we value the attention and respect of our community," Fancher said.
 "But it also is accessible, personal, inviting and even friendly. We believe The Times should look like what it is: a newspaper that strives to be the best."
 Complete details will be released at the time of introduction.
 The Seattle Times is an independent, privately and locally owned newspaper.
 -0- 5/24/93
 /CONTACT: Frances C. Malone of The Seattle Times, 206-464-2346/


CO: The Seattle Times ST: Washington IN: PUB SU:

SW-AL -- SE006 -- 1693 05/24/93 12:04 EDT
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Date:May 24, 1993
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