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THE RIVAL CO. CLOSES ACQUISITION OF POLLENEX

 KANSAS CITY, Mo., May 3 /PRNewswire/ -- The Rival Co. (NASDAQ: RIVL) announced that it had completed the acquisition of substantially all of the assets of Pollenex Corp. as of April 30, 1993. Pollenex is a $28 million marketer of personal care appliances such as massaging showerheads, hand massagers and portable air cleaners. The purchase price was $18.3 million including assumed liabilities, subject to final valuation by May 31, 1993. In recent years, Pollenex has incurred substantial net losses due to various non-recurring charges as well as selling, general and administrative expenses in excess of 50 percent of net sales. Tom Manning, president and chief executive officer explained, "Rival is in the process of moving Pollenex's administ and distribution functions from Chicago to Rival's existing facilities in Kansas City and Clinton, Missouri. With these changes, Pollenex's operating expenses should approximate Rival's historical levels which are below 20 percent of net sales. We were able to acquire three significant product lines for what we consider a low price due to Pollenex's operating difficulties."
 The Rival Co. is a leading manufacturer and marketer of small household appliances. The company sells approximately 20 different product lines of kitchen heating appliances, kitchen motor-driven appliances, and other small electrics. Its products include slow cookers (Crock Pot(R)), can openers, ice cream freezers, steamers and Simer pumps. Over 90 percent of the products sold by the company are manufactured by the company in the United States.
 -0- 5/3/93
 /CONTACT: Bill Yager or Stan Biggs of The Rival Co., 816-943-4100/
 (RIVL)


CO: The Rival Co.; Pollenex Corp. ST: Missouri IN: SU: TNM

BB -- DV006 -- 4005 05/03/93 17:14 EDT
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Publication:PR Newswire
Date:May 3, 1993
Words:276
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