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THE RIGHT START REPORTS RESULTS

 THE RIGHT START REPORTS RESULTS
 WESTLAKE VILLAGE, Calif., Sept. 14 /PRNewswire/ -- The Right


Start, Inc. (NASDAQ: RTST) today reported that net income for the quarter ended Aug. 26, 1992, was $290,000, or $.05 per share, as compared with $419,000, or $.09 per share, for the prior year's period. Revenues for the quarter rose 14 percent to a record $9,640,000 from $8,455,000 a year ago. The weighted average number of shares outstanding for the period increased 33 percent to 6,372,100 from 4,804,000.
 Stan Fridstein, president of the direct merchant of children's products, attributed the higher revenues to the strong response to the company's summer mailing of The Right Start Catalog. "Orders came pouring in at an unprecedented rate -- nearly 40 percent above what we had anticipated -- despite the fact we had kept the mailing scaled back to only our most profitable lists," Fridstein said.
 Net income declined from the previous year's first quarter primarily due to increased costs of fulfilling orders for out-of- stock merchandise. Merchandise and delivery costs for the quarter rose 30 percent to $6,322,000 from $4,857,000 last year, while catalog production and distribution costs declined 20 percent. General and administrative costs also increased as a result of the unexpected demand.
 Fridstein said the company anticipates strong sales throughout the year and is building inventory and staffing levels accordingly, while continuing to closely monitor costs. "We were one of the last direct merchants to be affected by the recession and have always expected to be among the first to recover," he said.
 During the quarter, the company announced the acquisition of the Children's Wear Digest Catalog and the planned formation of a catalog exclusively featuring Reebok International's Weebok line of infant and toddler apparel.
 Subsequent to the end of the quarter, a Right Start Store was opened in the children's department of a Rich's department store near Atlanta. Early results are favorable, with sales exceeding expectations.
 The Right Start, Inc. is a leading mail order catalog merchant offering unique, high quality children's products. Its catalogs include The Right Start Catalog, Children's Wear Digest, and a forthcoming catalog featuring Reebok International's Weebok line of infant and toddler apparel. Revenues for fiscal 1992 were $27.4 million. Founded in 1985, The Right Start is headquartered in Westlake Village.
 THE RIGHT START INC.
 Statement of Income
 (Unaudited)
 Quarter Quarter
 ended ended
 Aug. 26, 1992 Aug. 28, 1991
 Revenues:
 Net sales $9,311,000 $8,228,000
 Other revenues 329,000 227,000
 Total 9,640,000 8,455,000
 Costs and expenses:
 Merchandise and delivery costs 6,322,000 4,857,000
 Catalog production and
 distribution expense 1,254,000 1,559,000
 Other selling expense 1,251,000 1,073,000
 General and administrative
 expense 450,000 340,000
 Total 9,277,000 7,829,000
 Operating income 363,000 626,000
 Interest and other income 89,000 38,000
 Income before provision for
 income taxes 452,000 664,000
 Provision for income taxes (162,000) (245,000)
 Net income $290,000 $419,000
 Earning per share $0.05 $0.09
 Primary-weighted average
 share outstanding 6,372,100 4,804,000
 -0- 9/14/92
 /CONTACT: Stan Fridstein or Lenny Targon of The Right Start, 818-707-7100; or Susan Klein or Roger S. Pondel of Pondel Parsons & Wilkinson, 310-207-9300, for The Right Start/
 (RTST) CO: The Right Start Inc. ST: California IN: REA SU: ERN


JB-LS -- LA009 -- 8948 09/14/92 09:17 EDT
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Date:Sep 14, 1992
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