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THE NEW YORK TIMES TO OFFER INTERACTIVE RECRUITMENT ADVERTISING SYSTEM FOR JOB-SEEKERS AND EMPLOYERS

 NEW YORK, Nov. 2 /PRNewswire/ -- The New York Times today announced it will offer a new interactive recruitment advertising and resume system for employers and job candidates. Through the system, called New York Times FasTrak, job-seekers will be able to register their resumes in the proprietary New York Times FasTrak database, allowing them to answer recruitment ads in The Times electronically by "authorizing" their resumes to be sent to advertisers. FasTrak was developed and will be administered by Information Kinetics, Inc., of Chicago. The service begins on November 14.
 The Times's readers can enroll in the FasTrak database in one of several different ways: filling out a form published in The Times, sending or faxing copies of their paper resumes, or entering resume information electronically via a computer. Once enrolled, FasTrak members will be able to respond to positions offered in The Times by participating FasTrak recruitment advertisers by using a Touch-Tone telephone to send their resumes electronically. The fee will be $40 for readers to enroll in FasTrak, allowing them to respond to ads for up to a six-month period.
 FasTrak advertisers, in turn, will be supplied with a diskette containing the resumes of all those who have responded to their ads in The Times. Included on the disks will be proprietary software to enable employers to sort and select candidates by job-related criteria. FasTrak advertisers will pay a per-ad premium to make their Times recruitment ads interactive.
 Advertisers will also be able to place "candidate requests" with The Times. For an additional fee, the entire New York Times FasTrak database of resumes will be searched for candidates with the key characteristics that an advertiser is seeking, and candidates will be contacted about the job openings. If the candidates approve, their resumes will be forwarded to the advertiser electronically.
 "It's not a coincidence that people say, `I got my job through The New York Times,'" said Russell T. Lewis, president and general manager of The Times. "One of the traditional strengths of The Times is matching jobs and candidates through our recruitment advertising. Now, utilizing cutting-edge technology, we have an opportunity to extend and enhance that service, both for readers and advertisers."
 Mark Walsh, president of Information Kinetics, said: "There's an immense amount of technology chasing very few legitimate applications. Classified advertising is one of the great proven marketplaces, and we were pleased that our interactive system was chosen by The Times to enhance its valuable franchise in this arena."
 Beginning in November, The Times will introduce FasTrak through full-page advertisements in its Sunday employment sections, and via other media to generate candidate enrollment and advertiser participation.
 Information Kinetics currently maintains a database of resumes and employment information from approximately 150,000 job candidates nationwide and is a major provider of employment information services to Fortune 500 companies. It operates employment systems involving more than half of the nation's colleges and universities, alumni and professional and minority collegiate associations, plus other niche and regional partners.
 The New York Times Company is a media company with annual revenues of $1.8 billion. In addition to The Times, it publishes 31 Regional Newspapers and recently completed a merger with Affiliated Publications, Inc., parent company of The Boston Globe. The Company also publishes 20 magazines and operates five television stations, two radio stations, a news service and other information services. It has interests in two newsprint mills and one supercalendered paper mill.
 -0- 11/2/93
 /CONTACT: Nancy Nielsen, 212-556-7078 or William Adler, 212-556-7077, both of New York Times, or Al Copland of Information Kinetics, 800-828-0422 ext. 205/
 (NYT)


CO: New York Times Company; Information Kinetics, Inc. ST: New York IN: PUB ADV SU: PDT

LG -- NY029 -- 9566 11/02/93 10:16 EST
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Publication:PR Newswire
Date:Nov 2, 1993
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