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THE NEW YORK TIMES REPORTS ADVERTISING VOLUME

 NEW YORK, June 21 /PRNewswire/ -- The New York Times Company (NYSE: NYT) today reported the following advertising volume:
 THE NEW YORK TIMES COMPANY
 1993 Advertising Volume
 MAY & YEAR-TO-DATE
 Sundays: May: 1993-5 1992-5 5 Months: 1993-22 1992-22
 The New York Times
 (lines in thousands)
 May 5 Months (YTD)
 Percent Percent
 1993 Change 1993 Change
 Retail 3,567.3 +4.4 15,626.5 0.0
 National(A) 2,091.4 -4.8 9,325.3 -6.4
 Classified 1,357.1 -7.9 6,115.7 -8.7
 Total 7,015.8 -1.0 31,067.5 -3.7
 -- Day-for-day, May: May 1992 had one more Friday, a heavy advertising day, than May 1993, resulting in a loss of advertising in 1993. Adjusting for this and other calendar variations in a day-for-day comparison of May 1993 and May 1992, linage in May 1993 was up 0.5 percent.
 -- Day-for-day, 5 Months: In a day-for-day comparison of the first five months of 1993 and 1992, linage in the 1993 period was down 3.5 percent.
 -- 1993 Part-run: May, 29.2 percent -- 5 Months, 26.2 percent
 -- 1992 Part-run: May, 24.5 percent -- 5 Months, 24.4 percent
 (A) Includes General, Financial, Automotive, etc.
 Regional Newspaper Group
 (inches in thousands)
 May 5 Months (YTD)
 Percent Percent
 1993 Change 1993 Change
 Retail 2,383.8 +0.5 10,813.1 +3.2
 National 21.2 -4.1 108.6 -4.0
 Legal 224.6 +6.2 364.0 +5.8
 Classified 570.6 +1.9 2,607.9 +3.3
 Total 3,200.2 +1.1 13,893.6 +3.2
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 6/21/93
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of The New York Times Company/
 (NYT)


CO: The New York Times Company ST: New York IN: PUB SU:

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SM -- NY035 -- 3969 06/21/93 10:14 EDT
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Date:Jun 21, 1993
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