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THE NEW YORK TIMES OFFERS ITS TIMESCARD PROGRAM TO INDEPENDENT NEWSPAPER DELIVERERS

 NEW YORK, Nov. 24 ~PRNewswire~ -- The New York Times (AMEX: NYT) today reached an agreement with the Metropolitan Route Dealers Association (MRA) that will enable independent home delivery dealers of The Times in the New York area to participate in the newspaper's TimesCard program.
 Through TimesCard, home-delivery subscribers of The Times can get discounts and other benefits at hundreds of restaurants, retailers and other establishments in New York City and parts of New York State, Connecticut and New Jersey. Readers must subscribe to the paper for six months and pay for the subscription in advance. Other subscribers may be able to obtain TimesCard for a fee.
 Charles E. Shelton, vice president of circulation for The Times, and Roy Newman, president of the MRA, jointly announced the agreement for independent deliverers of The Times to participate in the program.
 "The Times is delighted to be able to share our TimesCard program with the independent dealers," Mr. Shelton said. "This agreement reflects our continuing desire to enhance our relationship with the MRA and with the hundreds of individual dealers who, day after day, deliver The Times to our readers' doors."
 Mr. Newman said: "I am very pleased that The Times is extending its TimesCard program so that our member dealers will be able to participate. This agreement is good news for our dealers, good news for The New York Times and especially good news for readers of The Times. I would like to personally thank Mr. Shelton, Eric Rosen and the other Times executives for their help in this project."
 Mr. Newman, owner of Mitchell's Newspapers, one of the largest independent dealers in Manhattan, signed the first such agreement to offer TimesCard to his customers.
 All independent dealers are eligible to participate in the TimesCard program, whether or not they are MRA members, provided that they follow the terms of today's agreement. To qualify, dealers submit to The Times lists of home delivery customers, and must require that subscribers pre- pay for six months of delivery of The Times. The Times will assist dealers in offering the TimesCard, and will support the sales efforts of the dealers through the paper's continuing promotion of TimesCard.
 The Times launched TimesCard in August as a way to bring together Times readers and retailers, including many of the paper's advertisers. TimesCard, a personalized plastic card with an appearance much like a credit card, was designed to encourage readers who subscribe directly to The Times to make longer-term commitments.
 By expanding the program to include independent dealers, The Times will enable a broader range of readers to receive TimesCard, and will provide the dealers with a marketing tool to help them sell the newspaper.
 TimesCard holders receive dining and shopping guides with details about the service providers. Initially, about 600 companies joined the program as providers. In January, the list will expand to include more than 1,000 establishments.
 -0- 11~24~92
 ~CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of the New York Times~
 (NYT)


CO: New York Times Company ST: New York IN: PUB SU:

SH -- NY028 -- 0991 11~24~92 10:50 EST
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Publication:PR Newswire
Date:Nov 24, 1992
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