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THE NEW YORK TIMES COMPANY REPORTS JANUARY 1993 ADVERTISING VOLUME

 NEW YORK, Feb. 16 /PRNewswire/ -- The New York Times Company (NYSE: NYT.A) today reported advertising volume for January 1993.
 Sundays in January: 1993 -- five
 1992 -- four
 The New York Times
 (lines in thousands)
 January 1993 Pct. Change
 Retail 2,714.0 +8.8
 National (A) 1,720.4 +4.0
 Classified 1,309.6 +3.7
 Total 5,744.0 +6.1
 (A) -- Includes General, Financial, Automotive, etc.
 -- Day-for-day, January: January 1993 had one more Sunday compared with January 1992, resulting in a significant gain in advertising at The New York Times. Adjusting for these and other calendar variations in a day-for-day comparison of the two months, linage in January 1993 was down 6.2 percent.
 -- Part-run, January 1993: 24.1 percent
 -- Part-run, January 1992: 19.7 percent
 Regional Newspaper Group
 (inches in thousands)
 January 1993 Pct. Change
 Retail 1,863.1 +9.1
 National 16.2 -21.4
 Legal 28.3 -5.0
 Classified 485.4 +7.3
 Total 2,393.0 +8.3
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 2/16/93
 /CONTACT: Nancy Nielsen of the New York Times Company, 212-556-7078/
 (NYT)


CO: The New York Times Company ST: New York IN: PUB SU:

GK -- NY047 -- 6799 02/16/93 10:22 EST
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Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Date:Feb 16, 1993
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