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THE NEW YORK TIMES COMPANY REPORTS 1993 ADVERTISING VOLUME, JUNE, 2D QUARTER & YEAR-TO-DATE

 NEW YORK, July 15 /PRNewswire/ -- The New York Times Company reported the following advertising volume information:
 Sundays: June: 1993-4 1992-4 2d quarter: 1993-13 1992-13
 6 months: 1993-26 1992-26
 THE NEW YORK TIMES
 (lines in thousands)
 June 2d Quarter 6 Months
 Percent Percent Percent
 1993 Change 1993 Change 1993 Change
 Retail 3,156.6 +14.5 9,925.1 +6.4 18,783.1 +2.2
 National(A) 1,948.9 -2.3 6,044.7 -5.5 11,274.2 -5.7
 Classified 1,248.6 -2.6 3,796.6 -5.8 7,364.3 -7.7
 Total 6,354.1 +5.3 19,766.4 +0.1 37,421.6 -2.3
 --Day-for-day, June: June 1993 had one more Wednesday and one Monday fewer than June 1992, resulting in an advertising gain at The Times in 1993. Adjusting for this calendar variation in a day-for-day comparison, linage in June 1993 was up 4.1 percent.
 --Day-for-day, 2d Quarter: In a day-for-day comparison of the 2d quarters of 1993 and 1992, linage in the 2d quarter of 1993 was up 0.2 percent.
 --Day-for-day, 6 Months: In a day-for-day comparison of the first six months of 1993 and 1992, linage in the first 6 months of 1993 was down 2.3 percent.
 --1993 Part-run: June, 25.8 percent -- 2d Quarter, 26.5 percent -- 6 Months, 26.2 percent.
 --1992 Part-run: June, 25.3 percent -- 2d Quarter, 25.0 percent -- 6 Months, 24.6 percent.
 (A) Includes general, financial, automotive, etc.
 REGIONAL NEWSPAPER GROUP
 (inches in thousands)
 June 2d Quarter 6 Months
 Percent Percent Percent
 1993 Change 1993 Change 1993 Change
 Retail 2,287.1 +13.0 6,975.5 +2.8 13,100.2 +4.8
 National 24.5 +23.1 70.7 +4.3 133.1 +0.1
 Legal 31.7 -14.1 303.7 +7.0 395.7 +3.9
 Classified 528.3 +4.1 1,629.3 +3.1 3,136.2 +3.4
 Total 2,871.6 +11.0 8,979.2 +3.0 16,765.2 +4.5
 --The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 7/15/93
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of New York Times Company/
 (NYT)


CO: New York Times Company ST: New York IN: PUB SU:

MP -- NY056 -- 2002 07/15/93 13:10 EDT
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Date:Jul 15, 1993
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