Printer Friendly

THE NEW YORK TIMES COMPANY CREATES CUSTOM PUBLISHING GROUP

 THE NEW YORK TIMES COMPANY CREATES CUSTOM PUBLISHING GROUP
 NEW YORK, April 9 /PRNewswire/ -- The New York Times Company (AMEX: NYT) today formed a new business that combines the custom publishing resources of The New York Times and the two divisions of the company's Magazine Group. The announcement was made jointly by Lance R. Primis, president of The Times, Charles H. Townsend, president of Women's Magazines, and James W. FitzGerald, president of Sports/Leisure Magazines.
 The new group, called NYT Custom Publishing, will utilize the company's capabilities in a variety of custom-publishing projects, including magazines and "one-shot publications" for customers, association magazines, sports event programs and special supplements and advertorials.
 "With our company's expertise in sales, editorial, printing and distribution -- and the unique franchises we have with The Times and our magazine titles -- we offer a superior publishing service that will be highly competitive in a fast-growing area," Primis said.
 NYT Custom Publishing will serve all of the company's divisions, including its Regional Newspaper Group, as well as existing and prospective outside customers for special publishing services. "We are prepared to meet any custom publishing need -- there are no boundaries to what we will be prepared to offer given the custom team's specialized staff and their ability to reach deep into the resources of our company," Primis said.
 The New York Times company is already active in a variety of custom publishing projects, ranging from official programs and guides for major sporting events to a cookbook created for a customer, Kraft/General Foods, and distributed as part of a nationwide promotion. The company's other custom publishing activities have included:
 -- Collaborations, like Family Travel, a special supplement that will be published in The New York Times Magazine on April 12 and in Child magazine in its May issue, on sale April 21.
 -- Event Publishing, for a product, sporting event, convention or other sponsor. Both of the Magazine Divisions are active in this kind of publishing.
 -- Advertorials, all-advertising inserts or sections, already a significant business at The Times.
 -- Special Magazines, like The Advertiser, the monthly magazine of the Association of National Advertisers, for which The Times sells all the advertising.
 Charles H. Townsend, the president of Women's Magazines, said custom publishing is fast-growing relative to other forms of advertising. "That growth is continuing as more and more companies seek to control not only their message but also the material surrounding their message," Townsend said. "Custom publishing provides a way to tightly target an audience and deliver a product precisely crafted to that audience."
 NYT Custom Publishing will be directed by a team of managers from The Times and the two Magazine Divisions. Richard W. Stockton, an advertising and marketing executive with The Times for the past 16 years, was named general manager. Sales and management offices for the unit will be at 110 Fifth Avenue, the headquarters of Women's Magazines. Editorial, production and support operations will be located in Trumbull, home base for the Sports/Leisure Magazines, headed by James W. FitzGerald.
 "This new cooperative effort pools the unmatched editorial resources of the Company's properties and the high-quality audiences they deliver," FitzGerald said.
 "These resources will be supported by the image of the company for quality, credibility and integrity."
 Other executives appointed to NYT Custom Publishing include Melanie Rosen, business/financial/planning director, Rush Workman, sales director, and Mike Pascaretti, production director.
 Vito J. Colaprico, senior vice president, manufacturing and administration for Women's Magazines, will assist the group by consulting on production and distribution.
 The New York Times Company operates newspapers, including 32 Regional Newspapers throughout the country, 17 magazines and additional specialty publications, five television stations and two radio stations. The company also has interests in two Canadian newsprint mills and a supercalendered mill in Madison, Maine.
 -0- 4/9/92
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of The New York Times Company/
 (NYT) CO: New York Times Company ST: New York IN: PUB SU:


SH -- NY077 -- 6878 04/09/92 15:05 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Apr 9, 1992
Words:666
Previous Article:'VALUE MAY BE THE SINGLE TOUGHEST BUSINESS ISSUE FOR RETAILERS TO SWALLOW' SAYS JOHN J. SHEA, CEO OF SPIEGEL
Next Article:RIDER HUNT OPENS HAWAII PRACTICE


Related Articles
WORLDWIDE LUXURY HOTELIER CHOOSES NYT CUSTOM PUBLISHING TO PUBLISH ITS INTERNATIONAL MAGAZINE
NEW AMERICAN HERITAGE CUSTOM PUBLISHING GROUP TO LAUNCH SERVICE
USAIR SELECTS NYT CUSTOM PUBLISHING AS PUBLISHER OF USAIR MAGAZINE
INFORMATION SERVICES GROUP ANNOUNCES APPOINTMENTS AND PROMOTIONS FOR SENIOR MANAGERS
PORT AUTHORITY CHOOSES NEW YORK TIMES DIVISION TO PUBLISH MAGAZINE AND GUIDE
CLIFFORD B. BENJAMIN NAMED ADVERTISING DIRECTOR FOR IBM'S BEYOND COMPUTING MAGAZINE
MASSACHUSETTS TOURISM OFFICE NAMES NYT CUSTOM PUBLISHING TO PUBLISH MAGAZINES
STATE OF CONNECTICUT SELECTS NYT CUSTOM PUBLISHING TO PRODUCE ITS TOURISM MAGAZINES
BLOCKBUSTER ENTERTAINMENT, THE NEW YORK TIMES COMPANY, JOIN FORCES IN NATION'S LARGEST CUSTOM MAGAZINE LAUNCH
The New York Times Company's Custom Publishing Division for Sale

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters