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THE NEW YORK TIMES COMPANY ANNOUNCES AUGUST AND YEAR-TO-DATE 1993 ADVERTISING VOLUME

 NEW YORK, Sept. 20 /PRNewswire/ -- The New York Times Company (AMEX: NYT.A) today announced August and year-to-date 1993 advertising volume:
 THE NEW YORK TIMES COMPANY
 1993 Advertising Volume
 August & Year-to-Date
 Sundays: August: 1993-5 1992-5 8 Months: 1993-35 1992-35
 The New York Times
 (lines in thousands)
 August 8 Months (YTD)
 1993 Pct. Change 1993 Pct. Change
 Retail 3,302.6 +7.9 24,414.9 +3.1
 National(A) 1,595.0 +0.1 14,261.9 -5.1
 Classified 1,325.7 -1.3 9,766.1 -6.8
 Total 6,223.3 +3.7 48,442.9 -1.5
 -- Day-for-day, August: August 1993 had one more Tuesday and one Saturday fewer than August 1992, resulting in a gain of advertising in 1993. Tuesday is a heavy advertising day relative to Saturday. Adjusting for calendar variations in a day-for-day comparison of August 1993 and August 1992, linage in August 1993 was up 2.9 percent.
 -- Day-for-day, 8 Months: In a day-for-day comparison of the first eight months of 1993 and 1992, linage in the 1993 period was down 1.4 percent.
 -- 1993 Part-run: August, 29.4 pct. -- 8 Months, 26.4 pct.
 -- 1992 Part-run: August, 28.5 pct. -- 8 Months, 25.0 pct.
 (A) Includes General, Financial, Automotive, etc.
 Regional Newspaper Group
 (inches in thousands)
 August 8 Months (YTD)
 1993 Pct. Change 1993 Pct. Change
 Retail 2,407.6 +4.2 17,373.5 +3.8
 National 19.1 +9.1 168.4 -2.9
 Legal 42.0 +7.7 472.0 +4.0
 Classified 552.4 +4.0 4,233.6 +3.8
 Total 3,021.1 +4.3 22,247.5 +3.7
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 9/20/93
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of The New York Times Company/
 (NYT)


CO: The New York Times Company ST: New York IN: PUB SU:

TW -- NY052X -- 3635 09/20/93 11:36 EDT
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Publication:PR Newswire
Date:Sep 20, 1993
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