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THE NEW YORK TIMES COMPANY 1993 ADVERTISING VOLUME

 NEW YORK, March 18 /PRNewswire/ -- The New York Times Company (AMEX: NYT.A) today reported 1993 advertising volume for February and year-to-date as follows:
 Sundays: February: 1993-4 1992-4 2 Months: 1993-9 1992-8
 THE NEW YORK TIMES
 (lines in thousands)
 February 2 Months (Year-to-date)
 1993 Pct. Change 1993 Pct. Change
 Retail 3,008.2 -0.8 5,722.2 +3.5
 National (A) 1,583.6 -12.3 3,304.0 -4.5
 Classified 1,079.9 -11.0 2,389.5 -3.5
 Total 5,671.7 -6.3 11,415.7 -0.4
 -- Day-for-day, February: February 1993 had one Saturday fewer than February 1992, which was a leap year. This resulted in a small loss in advertising at The New York Times in February 1993. Adjusting for these and other calendar variations in a day-for-day comparison of the two months, linage in February 1993 was down 5.7 percent.
 -- Day-for-day, 2 Months: In a day-for-day comparison of the first 2 months of 1993 and 1992, linage in 1993 was down 6.0 percent.
 -- 1993 Part-run: February, 27.1 percent -- 2 Months, 25.6 percent
 -- 1992 Part-run: February, 25.4 percent -- 2 Months, 22.7 percent
 Note: (A) Includes General, Financial, Automotive, etc.
 REGIONAL NEWSPAPER GROUP
 (inches in thousands)
 February 2 Months (Year-to-date)
 1993 Pct. Change 1993 Pct. Change
 Retail 1,951.1 +8.9 3,814.2 +9.0
 National 18.3 -6.2 34.5 -14.0
 Legal 29.9 -6.9 58.2 -6.0
 Classified 485.2 +1.0 970.6 +4.1
 Total 2,484.5 +6.9 4,877.5 +7.6
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992. Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 3/18/93
 /CONTACT: Nancy Nielsen, 212-556-7078 or William Adler, 212-556-7077, both of The New York Times Company/
 (NYT)


CO: The New York Times Company ST: New York IN: PUB SU:

WB -- NY067 -- 7577 03/18/93 15:17 EST
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Date:Mar 18, 1993
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