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THE NEW YORK TIMES COMPANY 1993 ADVERTISING VOLUME FOR OCTOBER & YEAR-TO-DATE

 NEW YORK, Nov. 17 /PRNewswire/ -- The New York Times Company today reported 1993 advertising volume for October and year-to-date:
 Sundays: October: 1993-5 1992-4 10 Months: 1993-44 1992-43
 The New York Times
 (lines in thousands)
 October Percent 10 Months (YTD) Percent
 1993 Change 1993 Change
 Retail 4,319.8 +21.2 32,231.1 +4.8
 National (a) 2,246.3 +15.0 18,333.6 -2.9
 Classified 1,449.1 +21.9 12,301.7 -3.9
 Total 8,015.2 +19.5 62,866.4 +0.7
 -- Day-for-day, October: October 1993 gained one Sunday but lost a Thursday in comparison with October 1992, resulting in a comparative gain of advertising in 1993. After adjusting for these calendar variations in a day-for-day comparison, linage in October 1993 was up 5.4 percent.
 -- Day-for-day, 10 Months: In a day-for-day comparison of the first 10 months of 1993 and 1992, linage in the 1993 period was down 0.7 percent.
 -- 1993 Part-run: October, 30.3 percent -- 10 Months, 27.0 percent
 -- 1992 Part-run: October, 26.5 percent -- 10 Months, 25.6 percent
 (a) Includes General, Financial, Automotive, etc.
 Regional Newspaper Group
 (inches in thousands)
 October Percent 10 Months (YTD) Percent
 1993 Change 1993 Change
 Retail 2,413.8 +11.3 22,049.8 +4.7
 National 22.2 -6.3 211.8 -4.1
 Legal 33.8 -3.7 542.4 +3.2
 Classified 564.4 +7.9 5,320.6 +4.2
 Total 3,034.2 +10.3 28,124.6 +4.5
 -- The Regional Newspaper Group consists of 23 daily newspapers and eight non-dailies. For purposes of comparison, the figures exclude The Gwinnett (Ga.) Daily News, which was closed in September 1992.
 The Boston Globe
 (inches in thousands)
 ROP
 October Percent 10 Months (YTD) Percent
 1993 Change 1993 Change
 Retail 83.5 +24.2 621.5 +10.3
 National 53.8 +21.0 422.3 -2.6
 Classified 113.1 +11.6 988.3 +2.4
 Total 250.4 +17.5 2,032.1 +3.5
 Zoned
 Total 28.3 +23.7 199.7 +27.2
 Preprint Distribution
 (copies in thousands)
 October Percent 10 Months (YTD) Percent
 1993 Change 1993 Change
 Retail 42,568 +20.0 372,179 +6.2
 National 18,077 +89.2 134,145 +26.2
 Total 60,645 +34.7 506,324 +10.9
 October 1993 gained one Sunday but lost a Thursday in comparison with October 1992, resulting in a comparative gain of advertising in 1993. In a day-for-day comparison, for October 1993:
 -- ROP advertising inches were up 8.1 percent.
 -- Zoned advertising inches were up 4.7 percent.
 -- Preprint volume was up 10.4 percent.
 In a day-for-day comparison of the 10 months, for 1993:
 -- ROP advertising inches were up 2.7 percent.
 -- Zoned advertising inches were up 23.9 percent.
 -- Preprint volume was up 8.6 percent.
 Advertising volume is based on preliminary data, which may be updated in subsequent reports and may not be indicative of advertising revenues or operating profit trends.
 -0- 11/17/93 R
 /CONTACT: Nancy Nielsen, 212-556-7078, or William Adler, 212-556-7077, both of New York Times Company/
 (NYT)


CO: New York Times Company ST: New York, Massachusetts IN: PUB ADV SU:

OP -- NY036R -- 5521 11/17/93 13:01 EST
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Date:Nov 17, 1993
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