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THE MARCUS CORPORATION AND IMAX CORPORATION LAY GROUNDWORK FOR IMAX (TM) RIDEFILM (TM) INSTALLATION IN MIDWEST.

TORONTO, CANADA--(BUSINESS WIRE)--MAY 9, 1995--IMAX CORPORATION (NASDAQ:IMAXF TSE: IMX) Scheduled For Late '95 Opening, Flagship Installation Will Mark Premiere of Imax's New High-Tech Motion Simulators in U.S., and First IMAX Ridefilm System To Be Located In A Multiplex Cinema.

Imax Corporation and Marcus Theatres Corporation, a subsidiary of The Marcus Corporation (NYSE - MCS) of Milwaukee, Wisconsin, have signed a letter of intent for the planned introduction of IMAX Ridefilm systems in Illinois and Wisconsin. The companies are also currently exploring locations for giant- screen IMAX 3D theatres.

Appleton and Waukesha, WI, and Gurnee and Orland Park, IL, have been identified as potential sites for the initial installation, which is scheduled to be in operation in late 1995. Site selection will be completed over the next 30 to 60 days. It will be the first of the new IMAX Ridefilm simulators to be introduced in the United States, as well as the first to be located within a multiplex theatre complex.

Imax is the pioneer and leader in giant-screen, large-format film and motion simulator entertainment. The Marcus Corporation is a leading operator of movie theatres, motels, hotels, resorts and restaurants in the midwestern region of the U.S.

"We are extremely excited to be joining forces with Imax, the world's most respected name for high technology film presentations," said Bruce J. Olson, President, Marcus Theatres Corporation. "The Imax organization has the technical, creative and operational genius to take our audiences into the next generation of moviegoing.

"Through this relationship, our patrons will be able to experience the two most dramatic film presentations available anywhere in the world today. IMAX Ridefilm, in particular, is an incomparable new dimension in ride simulation. IMAX 3D finally delivers the ultimate 3D experience that has been promised for decades. Both formats virtually immerse the filmgoer into an incredibly life-like experience," Olson added.

Marcus Theatres' flagship IMAX Ridefilm installation will utilize Imax's new proprietary motion simulation system which provides viewers with the world's most dynamic, realistic and immersive ride experience. This, and the additional IMAX Ridefilm systems covered in the agreement, will be located at multiplex theatre complexes and adjoining family entertainment facilities being developed by Marcus. In commenting on the new relationship, Imax Vice Chairman Richard L. Gelfond said: "We are delighted that The Marcus Corporation and its Marcus Theatres unit has chosen Imax as its motion simulation partner. Not only do they have financial and management strength, but they have always been at the forefront of new technology in exhibition throughout their 60-year history.

"Marcus Theatres' introduction of our new Ridefilm system at one of their highly-successful multiplex locations in Wisconsin or Illinois will mark the debut of this remarkable out-of-home entertainment experience in the midwest," Gelfond continued. "We are confident this will be the first of many locations in which they will include IMAX technology."

The IMAX Ridefilm system's compact design brings theme park quality simulation attractions such as Universal Studios Back To The Future -- The Ride to venues such as urban entertainment centres, shopping malls, casinos and multiplex movie theatres. The IMAX Ridefilm system was invented by Imax Vice Chairman Douglas Trumbull, the world-renowned filmmaker and simulation pioneer who, along with Imax, provided the filmmaking and technical team responsible for the Back To The Future ride.

Imax's new modular Ridefilm system will premiere in early June in the United Kingdom at FANTASY ISLAND, Britain's first themed indoor family resort, located in Lincolnshire. Also opening that day is Imax's latest movie ride, Funhouse Express, which is the first-ever, stop-motion animation simulator ride. It was directed by Yas Takata for Imax and Midland Productions. Other IMAX Ridefilm systems openings scheduled for late 1995-early 1996 include the National Science Museum Techno Thani in Bangkok, Thailand, and Sega's high- tech Amusement Theme Park in Niigata, Japan.

Founded in 1967, and headquartered in Toronto, Canada, Imax has consistently delivered the world's premiere cinematic experiences. There are currently 122 permanent IMAX theatres operating in 20 countries, with a backlog of more than 35 theatres scheduled to open during the next few years. In recent months Imax has forged strategic alliances with some of the largest corporations in the world including Sony, Capital Cities/ABC, Olivetti and Sega Enterprises, which will engender future growth for the company and its product. An estimated 440 million people have seen an IMAX film since the medium premiered in 1970. In 1994 alone, more than 50 million people worldwide enjoyed the IMAX experience.

Headquartered in Milwaukee, Wisconsin, The Marcus Corporation is comprised of four operating divisions: motels, movie theatres, hotels/resorts and restaurants. The company operates 104 Budegtel Inns in 27 states and three Woodfield Suites; 197 movie screens in Wisconsin and Illinois; five hotels in Wisconsin and Minnesota, the Grand Geneva Resort & Spa in Wisconsin; and 53 restaurants in Wisconsin and Illinois.

CONTACT: Imax Corporation, Toronto

Jennifer Rae/Victoria Dinnick

Tel: 416-960-4352/960-4366

or

Edelman Worldwide, New York

Bennett Kleinberg

Tel: 212 -704-8266

or

Newman & Associates, Los Angeles

Al Newman

Tel: 310-820-1425

or

Marcus Theatres Corporation, Milwaukee

Bruce J. Olson

Tel: 414-274-0559

or

Vollrath Associates, Inc, Cedarburg

Marilyn Vollrath

Tel: 414-377-5600 REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-330-5311 or

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