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THE IKEA $10 CHRISTMAS TREE: FOR CHRISTMAS PRESENT....AND CHRISTMAS FUTURE

 THE IKEA $10 CHRISTMAS TREE:
 FOR CHRISTMAS PRESENT....AND CHRISTMAS FUTURE
 PITTSBURGH, Nov. 26 /PRNewswire/ -- Once again, IKEA stores will be running our "Rent-A-Tree" program this Christmas season. Besides offering a quality tree at an impossibly low price, this program promotes recycling and reforestation.
 Starting Thursday, Dec. 5 and continuing on a first come - first served basis, pay $20 ($10 deposit and $10 rental fee) for a lease agreement and a beautiful six-foot Douglas Fir tree. In January, bring the tree back to IKEA (along with the original copy of the lease), and IKEA will mulch the tree at no charge. In addition, IKEA will refund the $10 deposit in cash or a $20 IKEA coupon toward a purchase of $100 or more, as well as a coupon for a free sapling to replace the tree which was purchased.
 The used trees may be returned to the store in Robinson Town Centre on either of two Saturdays, Jan. 4 or 11, 1992. Over 2/3 of the trees were returned last year. Anyone bringing back a tree for mulching on either of these days will also receive a coupon for a 4-year old Blue Spruce sapling, courtesy of IKEA, which will be available at the store between April 22-26, 1992.
 While the IKEA Rent-A-Tree program was conceived in Europe in the 1970s and has been run in all IKEA stores in the United States since their openings, distribution of saplings began in 1989 in our Baltimore store. The saplings were awarded in conjunction with the "Tree-Mendous Maryland" program endorsed by Gov. William Schaefer of Maryland. Last year, IKEA expanded this activity to all our stores.
 In addition to the tree rentals, there will be many activities taking place at the store in Robinson Town Centre. On Saturday, Dec. 14, 1991, an authentic Swedish St. Lucia celebration will be performed to mark the longest night of the year. This will include a procession of Lucia with a crown of candles, singing carols with her attendants, in accordance with Swedish tradition. From Dec. 2-6, Santa will be in the store to take last minute requests. Plus, children can have a FREE video taken with Santa to remember their visit with him. Parents can try their hand at the IKEA Match and Win Contest from Nov. 29 - Dec. 1 and Dec. 6-8, where they can win Grand Prizes of $2,000 worth of IKEA furniture or dozens of other prizes.
 In addition, UNICEF holiday greeting cards are available for sale at all IKEA stores. Pay $7 for a package of 10 cards. IKEA will give all proceeds to UNICEF...plus a $1 donation per package. That's a total of $8 per package of cards directly to UNICEF.
 -0- 11/26/91
 /CONTACT: Pamela Diaconis of IKEA, 215-834-0180/ CO: IKEA U.S. Inc. ST: Pennsylvania IN: SU:


PS -- NY107 -- 7587 11/26/91 22:08 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Date:Nov 26, 1991
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