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THE HOUSE OF SEAGRAM NAMES ARTHUR SHAPIRO SENIOR VICE PRESIDENT OF MARKETING

 NEW YORK, March 4 /PRNewswire/ -- The House of Seagram, the U.S. division of The Seagram Spirits And Wine Group, today announced the appointment of Arthur Shapiro as senior vice president, marketing, effective March 1. He reports to Steven J. Kalagher, president, The House of Seagram, and is based in New York.
 Mr. Shapiro has responsibility for the overall marketing direction for The House of Seagram. Specifically, he will direct consumer and customer marketing strategy and program development, which includes brand management, sales promotion, event marketing and media, new product development and packaging.
 Mr. Shapiro has been with Seagram for more than six years, most recently serving as senior vice president, marketing for Seagram Asia- Pacific/Global Duty Free division. Prior to that, he was vice president, group marketing director for new products and vice president, marketing services for The House of Seagram.
 Mr. Shapiro holds a B.A. from Hunter College and an M.B.A. from Fordham University.
 The House of Seagram, a division of The Seagram Spirits And Wine Group based in New York, is responsible for the production and marketing of Seagram's U.S. distilled spirits brands within the United States. It also imports and markets Seagram brands produced outside of the United States and select premium brands of other companies. The division's brands include Seagram's 7 Crown Blended Whiskey, Chivas Regal and The Glenlivet Scotch Whiskies, Crown Royal and Seagram's V.O. Canadian Whiskies, Seagram's Extra Dry Gin, Martell Cognacs, Myers's Original Dark Jamaican Rum and Captain Morgan Original Spiced Rum.
 The Seagram Company Ltd. (NYSE: VO) is a leading global producer and marketer of distilled spirits, wines, fruit juices, coolers, and mixers, and sells its brands in more than 150 countries. Seagram manages its worldwide beverage operations through two major business units -- The Seagram Spirits And Wine Group and The Seagram Beverage Group -- and two U.S.-based specialized, premium wine operations, The Seagram Classics Wine Company and Seagram Chateau & Estate Wines Company. Subsidiaries and affiliates in 34 countries comprise the largest distribution system in the spirits and wine industry.
 -0- 3/4/93
 /CONTACT: Chris Tofalli of the Seagram, 212-572-1118/
 (VO)


CO: Seagram Company Ltd. ST: New York IN: FOD SU: PER

PS -- NY034 -- 2868 03/04/93 10:02 EST
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Publication:PR Newswire
Date:Mar 4, 1993
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