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THE HIDDEN COSTS OF HOLIDAY SHOPPING

 THE HIDDEN COSTS OF HOLIDAY SHOPPING
 ATLANTA, Oct. 13 /PRNewswire/ -- This Christmas morning, millions of


Americans will wake up to the latest battery-powered toys and appliances under the tree...only to experience dead batteries by Christmas night.
 For throwaway battery users, it's the beginning of a vicious battery-buying cycle that spans the lifetime of the product. Over several years, it can cost hundreds of dollars to power one product with throwaway batteries.
 The good news is...there is an alternative. It's rechargeable -- instead of throwaway -- power, and this Christmas, smart shoppers nationwide will buy rechargeables to accompany gifts that need batteries. Rechargeable power is the most affordable, convenient and environmentally friendly battery technology currently available.
 With today's rechargeables, what you see is what you get -- no hidden costs or lengthy charge times. The rechargeable Millennium(R) Power System is at the forefront of today's technology, with charge times as short as one hour. Millennium rechargeables also feature a lifetime replacement guarantee, making batteries a once-in-a-lifetime investment.
 To understand the hidden costs of holiday gifts powered by throwaway batteries, consider this example:
 For the popular "Gameboy" handheld electronic game that uses 4AA batteries and is operated two hours each day over a three-year period, savings are substantial:
 Cost Batteries
 Throwaways $197.10 219
 Rechargeables $ 24.99 4
 The rechargeable battery buyer saves $169.10 and 215 batteries from the solid waste stream.
 For more information about rechargeables and a free booklet, call Millennium Rechargeables at 800-CAN-POWR.
 -0- 10/13/92
 /CONTACT: Jane Thacher of Ketchum Public Relations, 404-877-1826, for Millennium/ CO: Millennium Rechargeables ST: Georgia IN: REA SU:


SM -- NYHFNS14 -- 9062 10/13/92 06:59 EDT
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Oct 13, 1992
Words:276
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