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THE GALLUP ORGANIZATION TO PRESENT HAL RINEY WITH THE FIRST ANNUAL GEORGE H. GALLUP DISCOVERY AWARD

 THE GALLUP ORGANIZATION TO PRESENT HAL RINEY
 WITH THE FIRST ANNUAL GEORGE H. GALLUP DISCOVERY AWARD
 Today, Oct. 26, 1992, at 4 p.m., The Gallup Organization will present Hal Riney, president and CEO of Hal Riney & Partners, the first annual George H. Gallup Discovery Award.
 Hal Riney is being honored for his discoveries in marketing and communications which focus on the objective benefits of a product in order for it to stand out from the clutter. Mr. Riney's firm, Hal Riney & Partners, has delved into consumer research to help identify the unique selling properties of such diverse products/services at Bartles and Jaymes wine coolers, Alamo Rent-A-Car and California Prune Board to mention just a few.
 Mr. Riney will receive the award at the close of Gallup's World Discovery Marketing and Communications Symposium at 4 p.m. The presentation will take place in the Terrace Room of the Plaza Hotel, Fifth Avenue at 59th Street.
 Press passes will be available at the entrance to the Terrace Room.
 CONTACT: Jim Medick, senior vice president of The Gallup Organization, 212-759-3000.
 -0- 10/26/92


CO: Hal Riney & Partners ST: New York IN: SU:

SH-LR -- NY014 -- 4563 10/26/92 08:42 EST
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Publication:PR Newswire
Date:Oct 26, 1992
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