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THE Flops cartoon was a [...].

THE Flops cartoon was a daily feature in the Evening Gazette from 1947 to 1968 and was often one of the first things children turned to once their Dad had finished with the paper. We have mentioned before that The Flops was actually an American cartoon drawn by George O Swanson but the text was altered for British audiences. This was especially evident in references to money, which often cropped up in these cartoons. One of the central themes was housewife Helen's extravagance so money was often mentioned necessitating dollars and cents being changed to pounds, shillings and pence.

These two 60-year-old cartoons from the Evening Gazette of 1952 show exactly what we mean. The first cartoon features Philander rewarding Helen for finding his cigar case with a pound only to find out from young Willie that she was only offered 10/- from the pawnbrokers.

In the second cartoon there are references to 8/- and 5/- as Helen has herself driven around town by taxi in search of cheaper eggs. A careful look at both these cartoons reveals that these "shillings" have been inserted over what was originally dollars or cents to create the illusion that the Flops were an all British family or at least so that the joke made sense. However, in Flops cartoons elsewhere American idioms and words could not be eliminated so it was fairly obvious that The Flops were as American as blueberry pie - still funny though, after all these years.
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Title Annotation:Features
Publication:Evening Gazette (Middlesbrough, England)
Date:Aug 11, 2012
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