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THE E.W. SCRIPPS COMPANY NAMES FRANK GARDNER TO SENIOR V.P./TELEVISION

 CINCINNATI, April 1 /PRNewswire/ -- The E.W. Scripps Company (NYSE: SSP) announced today that Frank Gardner, a former Scripps television station manager and broadcast executive, will return to the company as senior vice president for television.
 "We're overjoyed to welcome Frank, his creative energy and broad experience back into the fold," said Lawrence A. Leser, president and chief executive officer. "With his unique perspective on television, he should help position our stations for continued success in the highly competitive media marketplace of the 1990s."
 Gardner, 50, is currently senior vice president of news programming for the FOX Network, which owns and operates eight television stations in major U.S. markets.
 He joined FOX in April 1991 after three years with the Scripps broadcast operations in Cincinnati, first as vice president and general manager of the Company's CBS affiliate, WCPO, and later as the corporate vice president in charge of news programming.
 Quality local news has long been the trademark of Scripps stations, and Gardner says that tradition will continue.
 "News and localism will be the defining characteristics of successful television stations in the years ahead. To stay at the forefront of this fast-changing business, we must seek innovative ways to provide the needs of our local audiences," he said.
 Gardner began his television career in 1965 as a reporter at WREG-TV in Memphis. He moved in 1968 to WAGA-TV in Atlanta, where he was a reporter and producer, and then in 1972 joined the news staff at WCBS-TV in New York. He later became executive producer for Pittsburgh's PBS station, WQED.
 From 1976 to 1981 he was news director at WMC-TV, the Scripps NBC affiliate in Memphis. Gardner then joined Burnham Broadcasting as a corporate executive and also general manager of the company's Bakersfield, Calif., station, KBAK-TV.
 In April 1988, he was named general manager of Scripps' Cincinnati television station.
 Gardner received a degree in journalism from Memphis State University. He and his wife, Pamela, have two sons, Leigh and Jack.
 The E.W. Scripps Company, through its 86 percent-owned subsidiary, Scripps Howard Broadcasting (NASDAQ: SCRP) operates four NBC affiliates, in Baltimore, Memphis, West Palm Beach and Tulsa; two ABC affiliates, in Detroit and Cleveland; a CBS affiliate in Cincinnati; and three FOX affiliates, in Phoenix, Tampa and Kansas City.
 In addition to the television group, The E.W. Scripps Company operates 21 daily newspapers and cable television systems with 676,000 basic subscribers.
 -0- 4/1/93
 /CONTACT: Rich Boehne of The E.W. Scripps Company, 513-977-3826/
 (SSP SCRP)


CO: The E.W. Scripps Company ST: Ohio IN: ENT SU: PER

LC -- CL007 -- 1945 04/01/93 10:34 EST
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Publication:PR Newswire
Date:Apr 1, 1993
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