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THE COCA-COLA COMPANY UNVEILS PLANS FOR OFFICIAL OLYMPIC PIN TRADING CENTRE IN ALBERTVILLE

 THE COCA-COLA COMPANY UNVEILS PLANS
 FOR OFFICIAL OLYMPIC PIN TRADING CENTRE IN ALBERTVILLE
 Olympic Games' most popular spectator sport, pin trading,
 will have its own special venue at '92 Winter Games.
 ATLANTA, Dec. 6 /PRNewswire/ -- The Coca-Cola Company (NYSE: KO) today announced plans to bring the phenomenon of Olympic pin trading to the heart of the French Alps during the 1992 Olympic Winter Games in Albertville.
 The Coca-Cola Official Olympic Pin Trading Centre, located in Albertville's Olympic Park, will be the hub of pin-trading activity during the Games.
 In addition, two mobile pin trading vehicles, called "Coca-Cola PinMobiles," will travel the switch-back mountain roads of the Savoie region to bring the fun of pin trading to hundreds of thousands of Olympic visitors.
 "Pin trading has become the number one 'spectator sport' of the Olympic Games," said Gary P. Hite, vice president, The Coca-Cola Company. "This increasingly popular pastime embodies the very spirit of the Olympic ideal, which we at The Coca-Cola Company share. Barriers of language and cultural difference disappear through the friendly competition, international fellowship and the shared memories that are at the heart of pin trading."
 "Pin mania" is already sweeping through France, and pin fever will only get hotter when visitors from around the world arrive in Albertville for the 1992 Winter Games. More than a million pins are expected to exchange hands in a flurry of trading at the Coca-Cola Official Olympic Pin Trading Centre.
 In Albertville, The Coca-Cola Pin Trading Centre promises to be a hotbed of pin-trading activity, just as it was in 1988 at the Winter Games in Calgary. Some 300,000 people -- more than the total attendance at some sporting events -- visited the Coca-Cola Olympic Pin Trading Centre during the 1988 Winter Games.
 The festively decorated, 600-square-meter heated tent will be located at the Olympic Park in Albertville, site of the Opening and Closing Ceremonies, figure skating, speed skating and a variety of hospitality and entertainment activities.
 Inside the tent, veteran and first-time traders will gather around tables to trade pins and make new friends with fellow Olympic enthusiasts from around the world. An array of Olympic pins will also be available for purchase, including more than 50 different Coca-Cola pin designs.
 The Coca-Cola Official Olympic Pin Trading Centre will be open daily from Feb. 3 to 23, 10 a.m. to 10 p.m. Admission is free.
 The Coca-Cola PinMobiles will visit all of the towns where Olympic events will be held, except for Meribel, where a small pin trading centre will operate throughout the Games at the Hotel Eterlou. The PinMobiles will also make stops in Moutiers and Bourg St. Maurice. One of the PinMobiles will be accompanied


by a double-decker bus, providing a comfortable place for traders to wheel-and-deal for new pins.
 Pin trading began as a pastime among Olympic "insiders," specifically athletes, officials and media, who -- since the first modern Games in 1896 -- traditionally were given pins by Games organizers as a means of identification.
 Today, Olympic pins are issued by the official Olympic Organizing Committee in the host country, National Olympic Committees from participating countries and the International Olympic Committee.
 As the popularity of Olympic pins has grown, so has the number and kinds of pins produced. Among the most sought-after pins are those for individual sports teams, special groups supporting the Games and corporate sponsors.
 "Pin traders from around the world are polishing their prize collections for the 1992 Games," said Don Bigsby, president, Olympin Collector's Club. "The majority of Olympic Games have been held in Europe, and the first Olympic Winter Games were held in Chamonix, France. We expect some of the oldest and rarest Olympic pins to emerge and be traded in Albertville."
 Coca-Cola is the official soft drink of the 1992 Olympic Winter and Summer Games. The Coca-Cola Company's participation in Olympic pin trading continues a tradition of involvement in the Olympic movement that dates back to 1928. Over the past 64 years, the Company has supported national and international Olympic organizing committees and has provided significant support to organizers at the Games themselves.
 -0- 12/6/91
 /CONTACT: Polly Howes of The Coca-Cola Company, 404-676-4881/
 (KO) CO: The Coca-Cola Company; 1992 Olympic Winter Games ST: Georgia IN: LEI SU:


BN-CF -- AT009 -- 0162 12/06/91 14:19 EST
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Copyright 1991 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Dec 6, 1991
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