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THE COCA-COLA COMPANY OPENS TWO NEW SOFT DRINK FACILITIES IN POLAND

 Joint Venture with Ringnes in Warsaw and New Plant in Radzymin
 Cement Coca-Cola Leadership in Polish Soft Drink Market
 WARSAW, Poland, March 20 /PRNewswire/ -- Two new production facilities for soft drinks of The Coca-Cola Company (NYSE: KO) were opened today in Poland, where the Company has become the country's leading soft drink producer.
 In Warsaw, The Coca-Cola Company, with its bottling partner, Ringnes, of Norway, dedicated the facility of Warsaw Coca-Cola Bottlers Ltd. (WCCB). In addition, the Company announced the opening of a new production facility in Radzymin, just outside Warsaw.
 Citing the plants as the latest result of investment in the region by The Coca-Cola Company and its bottling partners, Roberto C. Goizueta, chairman of the Board and chief executive officer of The Coca-Cola Company, said the Company has surpassed its nearest international competitor in East Central Europe. Additionally, Mr. Goizueta said, the Company now outsells that competitor nearly 2-to-1 in the combined markets opened up after the fall of the Berlin Wall, including the former Soviet Union and former East Germany. The Company and its bottling partners have committed more than $1.5 billion in investments in those markets, including more than $450 million in former East Germany.
 Finn Jebsen, chairman of Ringnes, and Andrzej Arendarski, minister for Foreign Economic Relations, joined Mr. Goizueta in Warsaw for today's opening ceremony.
 The facilities of WCCB and Coca-Cola Poland Ltd. will add more than 18 million unit cases to total production capacity in Poland.
 The state-of-the-art WCCB plant is a $30 million joint venture of The Coca-Cola Company and Ringnes, the majority owner with 51-percent interest. The $21 million Radzymin facility is a 100-percent venture of The Coca-Cola Company. A total of approximately $250 million is being invested in Poland by The Coca-Cola Company and its bottling partners.
 "These two plants represent more than $50 million worth of faith in Poland and the business you have helped build," said Mr. Goizueta at this morning's ceremony. "It is this kind of investment and dedication that have helped make Coca-Cola the soft drink leader in Poland, as it is throughout eastern Europe and around the world."
 Mr. Jebsen expressed his appreciation to the central and local authorities for their consistent cooperation and assistance, which allowed WCCB to build one of the most modern soft drink plants in Europe in record time.
 Ringnes has more than 50 years of experience and expertise in the production, marketing and distribution of soft drinks. This experience has been indispensable to the successful development of the Norwegian soft drink market, and is the basis for the transfer of know-how to the new Polish companies.
 Mr. Jebsen said he was very pleased to be able to contribute Ringnes' experience to WCCB, allowing them to establish and implement Western standards of operation, sales and distribution, which resulted in a significant development of the soft drink market in the Warsaw franchise area.
 Both facilities will produce Coca-Cola, Sprite and Fanta. WCCB will manufacture its products in refillable bottles, in addition to pre-mix and post-mix for fountain service. WCCB will serve a population of more than 5.6 million people in Warsaw and six neighboring counties, while the Radzymin operation will distribute its soft drink products in recyclable bottles and cans to Coca-Cola bottlers throughout Poland.
 The WCCB plant initially will employ approximately 210 people, eventually growing to about 250. The Radzymin plant will have about 80 workers when fully operational. Indirect employment through local ancillary industries is expected to create another 400 jobs.
 Production of Coca-Cola in new facilities in Poland began in June 1992 at a Company-owned bottling plant in Gdynia and a plant in Bydgoszcz, a joint venture between Ringnes and Pubrex, a local partner.
 The Coca-Cola Company is the largest soft drink producer in the world, serving over 685 million drinks each day. The Coca-Cola system, which operates in over 195 countries around the world, outsells its nearest competitor by more than 4-to-1.
 -0- 3/20/93
 /CONTACT: Linda Peek of The Coca-Cola Company, 404-676-4848/
 (KO)


CO: The Coca-Cola Company ST: Georgia IN: FOD SU: PDT

BN-TG -- ATSA001 -- 8163 03/20/93 08:28 EST
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Date:Mar 20, 1993
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