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THE COCA-COLA COMPANY OPENS STATE-OF-THE-ART BOTTLING FACILITY IN GDYNIA, POLAND

 THE COCA-COLA COMPANY OPENS
 STATE-OF-THE-ART BOTTLING FACILITY IN GDYNIA, POLAND
 Major Step in Billion Dollar Investment
 In Central and Eastern Europe
 GDYNIA, Poland, May 31 /PRNewswire/ -- The Coca-Cola Company (NYSE: KO) opened a new state-of-the-art soft drink facility in Gdynia, Poland today as the latest step in the Company's investment in the emerging democracies of central and eastern Europe.
 From 1992 through the end of 1995, The Coca-Cola Company and its bottling partners plan to invest close to U.S.$1 billion in capital in central and eastern Europe. Well over U.S.$200 million will be dedicated to Poland.
 "This new plant is a symbol of the long-term commitment we have made to our customers and consumers in Poland," said Donald R. Keough, president of The Coca-Cola Company, speaking at the opening ceremony in Poland. "It will enable us to serve them with the dedication that is characteristic of our worldwide business."
 The Gdynia opening is the first in a series of events this week including a second plant opening in Bydgoszcz, Poland and the dedication of The Coca-Cola Company's East Central European Division office in Vienna.
 The U.S.$30 million facility in Gdynia is wholly-owned by The Coca-Cola Company and will serve the growing demand for Coca-Cola and other products of The Coca-Cola Company along the northern coast of Poland.
 The plant will commence with production of Coca-Cola in 0.33 and 1.0 liter returnable bottles. Sprite, the number one lemon-lime soft drink in the world, and Fanta, the world's leading flavored soft drink, will be added later. Once fully operational, the facility will produce and distribute approximately 10 million cases per year. The plant will provide direct delivery to retail accounts throughout its territory.
 The plant will initially employ approximately 200 people. Over time, an estimated 600 indirect jobs are expected to be created in the local trade and in other industries as the Company uses local suppliers to meet its needs for packaging, advertising and other materials.
 The Bydgoszcz facility is a joint-venture between Ringnes, one of The Coca-Cola Company's Norwegian bottling partners, and Pubrex, a local concern.
 "Ringnes is one of The Coca-Cola Company's most successful bottlers and we are pleased to have their standard of excellence and productivity as a key component of our development of this important market," Mr. Keough said.
 "In more than 185 countries, the benefits of our system spread across the local community and economy. We call this the 'multiplier effect' of the Coca-Cola business system. In Poland, this 'multiplier effect' will be especially powerful because we will be creating a complete new infrastructure to support our growing business here," said Mr. Keough.
 "In eastern Germany, we have attained a 20-to-one lead over our nearest international competitor in a remarkably short period of time. Once our system of distribution and service is in place throughout Poland, we expect to achieve similar results," added Mr. Keough.
 In 1992, approximately U.S.$93 million will be invested in Poland. Apart from system investments in Gdynia and Bydgoszcz, plans include a modern bottling and distribution facility in Warsaw, and a high-tech production center for recyclable convenience packages, located in Radzymin near Warsaw. All of those operations are expected to go on stream in 1992.
 The Coca-Cola Company is the world's largest soft drink company with four times the international market share of its nearest competitor.
 -0- 5/31/92
 /CONTACT: Linda Peek in Atlanta, 404-676-4848, or Ryszard Wojtkowski in Warsaw, 4822-204-720/730, both of The Coca-Cola Company/
 (KO) CO: The Coca-Cola Company ST: IN: FOD SU:


BN-TG -- ATSU001 -- 5436 05/31/92 10:00 EDT
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Publication:PR Newswire
Date:May 31, 1992
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