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THE COCA-COLA COMPANY ANNOUNCES THE LAUNCH OF ITS PRODUCTS INTO THE REPUBLIC OF GEORGIA; INTRODUCES COCA-COLA LIGHT INTO POLAND

 TBLISI, The Republic of Georgia, June 30 /PRNewswire/ -- The Coca- Cola Company (NYSE: KO) continued its rapid expansion into the emerging new markets of eastern Europe and the former Soviet Union with the opening today of a modern soft drink plant in Tblisi, Georgia, and the introduction of Coca-Cola light into Poland.
 Eduard Shevardnadze, president of the Republic of Georgia, joined Muhtar Kent, president, Coca-Cola East Central Europe and senior vice president, Coca-Cola International, and Temuri Chkonia, general manager of Kavkasioni Soft Drinks, an independent Georgian company and The Coca-Cola Company's licensed bottler, at a ceremony officially opening the plant.
 "This investment will make an important contribution to the local economy, beginning with the creation of 100 jobs. These jobs are the first of many economic benefits that will be felt here. We also believe that this commitment by the Coca-Cola system will act as a magnet that will help attract other forms of investment to Georgia," Shevardnadze said. "Around the world, wherever the Coca-Cola system goes, it creates jobs and stimulates the economy -- this is one of Coca-Cola's proudest achievements," he added.
 The opening of the Tblisi plant is part of The Coca-Cola Company's 18-month surge to leadership in the markets opened by the fall of the Berlin Wall, where the Company now outsells its nearest international competitor by a 2 to 1 margin. The newly renovated facility will produce Coca-Cola in the world famous Coca-Cola contour glass bottle, with a label in both English and Georgian script. Fanta and Sprite will also be produced.
 "Georgia represents an important new world of opportunity for The Coca-Cola Company, and we are grateful to the people of Georgia and their government for working with us and creating a positive environment for our business," Muhtar Kent, president, Coca-Cola East Central Europe, said. "We are confident that with the hard work and dedication of our bottler here, we will establish leadership in Georgia just as we have in nearly all of the more than 195 countries where we do business," he added.
 Speaking on behalf of Kavkasioni Soft Drinks, Temuri Chkonia, general manager of Kavkasioni, said, "We are proud to be associated with the world's best known brand, Coca-Cola, and to have the opportunity to bring it to the people of Georgia."
 The establishment of a Coca-Cola bottling plant in Tblisi adds a new dimension to a seven-year-old relationship between Tblisi, The Republic of Georgia, and Atlanta, Georgia. In addition to sharing a common name, Atlanta, Georgia, is home to the world headquarters of The Coca-Cola Company. The two capital cities have been sister cities since 1986.
 In addition to the opening of the Tblisi, Georgia, plant, The Coca-Cola Company today announced the introduction of Coca-Cola light, the world's number one low-calorie soft drink, into Poland. Coca-Cola light, or diet Coca-Cola as it is called in some markets, is the third best-selling carbonated soft drink of any kind, and is available in more than 117 countries around the world.
 The Coca-Cola Company is the world's largest soft drink company, serving over 685 million drinks each day. The Coca-Cola system operates in over 195 countries around the world.
 -0- 6/30/93
 /CONTACT: Linda Peek of The Coca-Cola Company, 404-676-4848/
 (KO)


CO: The Coca-Cola Company ST: Georgia IN: FOD SU:

RA-MM -- AT002 -- 7031 06/30/93 09:36 EDT
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Publication:PR Newswire
Date:Jun 30, 1993
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