Printer Friendly

THE COCA-COLA COMPANY AND COCA-COLA AMATIL LAUNCH PRODUCTION AT SOFT DRINK FACILITY IN PRAGUE

 Czech Prime Minister Klaus Joins in Formal Opening of Newly
 Upgraded Facility, Part of Coca-Cola System's US $1.5 Billion
 Investment in Emerging Free-Market Economies
 PRAGUE, Czech Republic, March 19 /PRNewswire/ -- The Coca-Cola Company (NYSE: KO) and its bottling partner, Coca-Cola Amatil Ltd., passed another milestone in the development of the East Central European market today with the opening of the newly renovated soft drink facility of Coca-Cola Amatil Prague in the Czech Republic.
 Citing the plant as the latest result of investment in the region by The Coca-Cola Company and its bottling partners, Roberto C. Goizueta, chairman of the Board and chief executive officer of The Coca-Cola Company, said the Company has surpassed its nearest international competitor in East Central Europe. Additionally, Mr. Goizueta said, the Company now outsells that competitor nearly 2-to-1 in the combined markets opened up after the fall of the Berlin Wall, including the former Soviet Union and former East Germany. The Company and its bottling partners have committed more than $1.5 billion in investments in those markets, including more than $450 million in former East Germany.
 "The opening of this plant in Prague marks another key step in our strategy to build a modern beverage production and distribution system in the emerging free-market economies of East Central Europe by utilizing the strengths and resources of the Coca-Cola system," Mr. Goizueta said.
 Underscoring the significance of Coca-Cola Amatil's US $28 million capital investment in the purchase and development of the Prague facility, Czech Republic Prime Minister Dr. Vaclav Klaus took part in the formal opening ceremony, along with Mr. Goizueta and Dean R. Wills, chairman and managing director of Coca-Cola Amatil Ltd., of Australia.
 Speaking at the ceremony, Mr. Wills stated that the Kyje production facility would serve as the hub of Coca-Cola Amatil's operations in the Czech Republic into the next century.
 "Coca-Cola Amatil Prague's expanded operations will stimulate the economy of the republic through all of the industries which our business touches. There will be a 'multiplier effect' on ancillary industries, such as glass, vehicles, plastics, refrigeration, construction and advertising," Mr. Wills added.
 Mr. Goizueta said the Prague plant opening was part of the rapid development of The Coca-Cola Company's soft drink business in the emerging free markets of East Central Europe.
 "Three years ago, our business was virtually nothing in this part of the world," he said. "But now, thanks to the dawning of a huge opportunity and some very hard work by some very good people, we are the leader in East Central Europe, and we are cementing our leadership in the Czech Republic."
 The Prague facility, which was acquired by Coca-Cola Amatil in March 1992, has undergone extensive renovation and upgrading, bringing it to full productive capacity with new technology and equipment.
 The plant will serve the 16 million consumers in the Czech and Slovak republics. The three bottling lines at the plant have a total annual production capacity of 30 million unit cases.
 Products produced at the plant will include Coca-Cola, Fanta, Sprite, Kinley, Lift and Cappy soft drinks in 200 ml, 330 ml and 1 liter refillable glass bottles and 2 liter PET bottles for distribution throughout the Czech Republic. The plant will also supply post-mix for fountain service.
 Coca-Cola Amatil Ltd. is The Coca-Cola Company's Australia-based bottling partner. In addition to Australia and New Zealand, Coca-Cola Amatil has bottling operations in Austria and Hungary, as well as Southeast Asia.
 The Coca-Cola Company is the largest soft drink producer in the world, serving over 685 million drinks each day. The Coca-Cola system, which operates in over 195 countries around the world, outsells its nearest competitor by more than four-to-one.
 -0- 3/19/93
 /CONTACT: Linda Peek of The Coca-Cola Company (Atlanta), 404-676-4848, or Ian Brown of Coca-Cola Amatil Ltd. (Prague), 011-42-2-703-751/
 (KO)


CO: The Coca-Cola Company ST: IN: FOD SU: PDT

BR-RA -- AT004 -- 7833 03/19/93 10:41 EST
COPYRIGHT 1993 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Mar 19, 1993
Words:653
Previous Article:AFRICAN AMERICAN WOMEN PHYSICIANS AND LEGISLATORS TO JOIN DIALOGUE ON HEALTH CARE REFORM LEGISLATION AT POLITICAL FORUM IN APRIL
Next Article:SOUTHERN BELL KEEPS CUSTOMERS IN TOUCH


Related Articles
COCA-COLA RETURNS TO SAUDI ARABIA Products launched -- first step towards soft drink leadership
THE COCA-COLA COMPANY OPENS TWO NEW SOFT DRINK FACILITIES IN POLAND
BUSINESS BRIEFS: Coca-Cola Amatil Ltd.
Australian Antitrust Regulators Reject Second Coke-Cadbury Proposal.
San Miguel To Sell $821-Million Coca-Cola Amatil Stake.
Update on Coca-Cola Activities in Australia, France and the Philippines.
Kirin gives up plan to acquire Australia's Coca-Cola Amatil.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters