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THE BUDD COMPANY LAUNCHES 'BUY WHAT YOU MAKE' CAMPAIGN

 THE BUDD COMPANY LAUNCHES 'BUY WHAT YOU MAKE' CAMPAIGN
 /ADVANCE/TROY, Mich., Dec. 17 /PRNewswire/ -- One of the nation's


largest vehicle parts suppliers has launched a "Buy What You Make" campaign to help boost sagging auto sales.
 The Troy-based Budd Company is distributing some 20,000 booklets to employees, retirees and suppliers that tell how would-be buyers can get the best value. Budd's buyers guide includes such considerations as warranties, insurance costs, trade-in value, financing and leasing, according to Budd.
 "We're urging our people to buy Budd. Loyalty to our customers and jobs for our employees is what this is all about," explained a company spokesman. Budd's parts or components can be found on 45 percent of the domestic cars and trucks sold in the United States. And what does Budd's booklet say is the most important ingredient in getting top value? Shop around and be ready and willing to bargain!
 -0- 12/18/91
 /CONTACT: Paul Sichert Jr. of The Budd Company, 313-643-3520/ CO: The Budd Company ST: Michigan IN: AUT SU:


KK -- DE019 -- 3003 12/17/91 14:01 EST
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Publication:PR Newswire
Date:Dec 17, 1991
Words:182
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