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THE BEST KEPT SECRET IN THE PUBLISHING BUSINESS JUST POSTED A BANNER YEAR IN ADVERTISING SALES

 THE BEST KEPT SECRET IN THE PUBLISHING BUSINESS
 JUST POSTED A BANNER YEAR IN ADVERTISING SALES
 NEW YORK, Aug. 10 /PRNewswire/ -- In the midst of an advertising industry depression, the American Export Register, a publication of Thomas Publishing Company, today announced its best advertising sales year in its 44 year history.
 "The U.S. is in the sixth year of increased export activity. All we've done is to become more opportunistic and make things happen. It's somewhat easier to sell advertising in this economic climate if you have good people," explained Clint Alphen, AER's ad director.
 Virtually unknown among its advertising prospects because it is circulated almost entirely overseas, the American Export Register's success is attributed directly to a strong telemarketing and field sales effort.
 As America's only award winning (Presidential Award, May 1991) buying guide to U.S. companies that export, AER is circulated and used in more than 180 countries worldwide and is responsible for more than $2 billion worth of U.S. exports annually.
 -0- 8/10/92
 /CONTACT: Clint Alphen of American Export Register, 212-629-1131/ CO: American Export Register; Thomas Publishing Company ST: New York IN: PUB SU:


TM-LD -- NY008 -- 8350 08/10/92 08:00 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 10, 1992
Words:201
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