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THE AUTO MARKET REMAINS MULTI-DIMENSIONAL STATES AUTOMOBILE MAGAZINE ON ITS SIXTH ANNIVERSARY

               THE AUTO MARKET REMAINS MULTI-DIMENSIONAL
          STATES AUTOMOBILE MAGAZINE ON ITS SIXTH ANNIVERSARY
    ANN ARBOR, Mich., March 9 /PRNewswire/ -- Marking its sixth anniversary, Automobile Magazine's April issue spotlights automotive excellence and excitement from all three continents of major auto production, as well some thoughts on the present state of the industry from America's first automotive icon -- the late, great Henry Ford I.
    Bill Sharfman, working with Bruce MaCall, conducts the first "interview" with the man who put cars on the map -- and in everyone's garage -- in more than four decades.
     With tongue firmly in cheek, the progenitor of mass production offered some comments and answers to:
    Emissions regulations: "Tie a muslin bag onto the exhaust pipe and traps all the poisons."
    The general state of the market:  "Bamboozlery.  Too many colors, too many thingamabobs.  Too many runabouts.  Ought to be no more cars than a man can list on a single sheet of paper.  Too much choice confuses the mind."
    But making sense of the choices is Automobile Magazine's forte. Covering today's most significant automobiles is the publication's primary focus and the anniversary issue does not disappoint, from the exhilarating Mercedes-Benz 500E gracing the cover to a first review of the new Infiniti J30 to a surprising conclusion of the Mercury Tracer LTS Four Seasons Test to a drive down in the Alaskan Highway in a Range Rover.
    Driving the Mercedes Benz 500E brought superlatives from virtually the entire staff:
    "You can go faster than a Ferrari 512TR because it's so predictable, and it's so civilized compared to the BMW M5.  This is the best care I have ever driven," wrote Kathy Hamilton.
    "This car is worth the money. It makes you want a Mercedes again," opined Deputy Editor Jean Lindamood.
    Technical Editor BaRy Winfield summed up the 322-horsepower, four- door sedan's appeal with, "It reminds you that the Europeans still know how to build the best automobiles in the world."
    "Call us drugged by speed," concluded Michael Jordan, "but we think the 500E is a vision of automotive excellence."
    A possible vision of the near automotive future comes from the review of the Infiniti J30 which utilizes an ovoid shape to provide a four-door sedan styled like a two-door coupe.
    "Our first impression," wrote Executive Editor Rich Ceppos, "is that the Infiniti J30 has no hard edges -- in the way it looks or the way it drives.  Balance, indeed."
    A year and 34,000-plus miles with the Mercury Tracer LTS brought comic-book references.  "It was our Clark Kent of compact cars ... underneath its mild-mannered exterior we discovered a personality far more charismatic than stiff-necked Superman."
    First looks at the new 1993 Mazda 626, the first transplant product to be officially designated a domestic car, and Acura GS-R, a thorough examination of the reskinned Jaguar XJ-S (and its race bred 6-liter XJR-S cousin), a drive in the redesigned Saab 9000 2.3 Turbo S and a report from the North American International Automobile Show held in Detroit bring even more cars into focus this month.
    Acclaimed by Adweek as one of the nation's 10 hottest publications during 1991, Automobile Magazine is published by the K-III Magazine Corporation, which also produces New York, Seventeen, and New Woman.
    -0-                       3/9/92
    /CONTACT:  Michael Geylin of Kermish-Geylin Public Relations, 212-315-4900, for Automobile Magazine/ CO:  Automobile Magazine ST:  Michigan IN:  AUT SU: SM-TS -- NY043 -- 6391 03/09/92 11:57 EST
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Mar 9, 1992
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