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THE ATHLETE'S FOOT GETS A KICK OUT OF BEING OFFICIAL ATHLETIC RETAILER OF WORLD CUP USA 1994

 ATLANTA, Nov. 29 /PRNewswire/ -- The Athlete's Foot, an Atlanta- based retailer of athletic footwear, has signed on as the Official Athletic Retailer of World Cup USA 1994.
 As an official product/service company of World Cup USA 1994, The Athlete's Foot will be a major participant in Legacy Tour '94 that will visit the nine World Cup venue cities prior to the world championship matches. Additionally, The Athlete's Foot will be the retailer at the two SoccerFest events, which are planned for Los Angeles and Chicago or the New York/New Jersey venue region.
 "By participating in the world's largest single-sport event, The Athlete's Foot is not only ensuring massive exposure in the U.S., but perhaps even greater visibility on an international level," said Pierre Serralta, president of The Athlete's Foot. "For more than 20 years we've supported athletes by providing them with great selection and unique service. Our commitment to World Cup is another way to show our dedication to our customers, soccer players and fans around the world."
 The Athlete's Foot, the world's largest franchiser of athletic footwear, currently has more than 450 stores in the United States (company owned and franchise), and more than 650 stores worldwide. The Athlete's Foot Group, Inc. is owned by Groupe Rallye S.A., a French retail conglomerate which purchased the company in 1981. Rallye's Sporting Goods Division also includes Courir and Go Sport in Europe.
 Legacy Tour '94 will visit Boston, Chicago, Dallas, Detroit, Los Angeles, New York, Orlando, Fla., San Francisco, and Washington. The SoccerFest is a spectacular outdoor 500,000-square-foot international soccer theme park featuring more than 20 pavilions including cultural entertainment, soccer clinics and skill demonstrations, theaters, games, prizes, international food courts, interactive exhibits, etc.
 "World Cup USA is going to re-energize the sport of soccer in the U.S. and The Athlete's Foot will be a leader in providing soccer cleats to children and adults across the country," said Ted Bertrand, senior vice president, general merchandise manager. "Additionally, the World Cup exposure will introduce more people to The Athlete's Foot for all of their athletic footwear needs."
 With more than 650 stores worldwide, The Athlete's Foot is committed to being the industry leader in serving the needs of athletes and fitness enthusiasts. Stores specialize in a full product line of athletic shoes for men, women and children, and also offer athletic apparel and accessories. The Athlete's Foot is the only retailer in the country with its own independent weartest center that evaluates athletic footwear, confirming their philosophy that, "Nobody knows the athlete's foot like The Athlete's Foot."
 -0- 11/29/93
 /CONTACT: Kevin Race or Michael Koziol of Julie Davis Associates, 404-231-0660, for The Athlete's Foot/


CO: The Athlete's Foot; World Cup USA 1994 ST: Georgia IN: REA SU:

BR-CF -- AT001 -- 8110 11/29/93 08:02 EST
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Date:Nov 29, 1993
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