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THE APPLIANCE STORE LAUNCHES NEW CONTRACT SALES PROGRAM

 THE APPLIANCE STORE LAUNCHES NEW CONTRACT SALES PROGRAM
 PITTSBURGH, Feb. 13 /PRNewswire/ -- The Appliance Store recently began a new contract sales service which will provide commercial quantity purchases to area builders, apartment houses and institutions, it was announced today.
 This program -- one of the few in the area -- will operate independent of The Appliance Store's retail division.
 "We are making a formal commitment to commercial business. Commercial dealers will have access to our full product inventory and to any additional products that we can supply them in whatever quantity they need, large or small," said Lou Bernucca, Appliance Store president and CEO.
 To fully recognize the importance of this new service, Bernucca has hired Erv Sigal as contract sales manager to handle the day-to-day contract sales operations. Sigal has over 30 years of retail and wholesale experience in Pittsburgh as well as nationwide. Commercial customers can reach Sigal directly at 1-800-925-1425.
 The Appliance Store, based in Pittsburgh, operates over 50 retail outlets throughout Pennsylvania, Ohio and West Virginia.
 -0- 2/13/92
 /CONTACT: Luanne Seethaler or Paul Kovach of Hallmark Advertising, 412-471-5300, for The Appliance Store/ CO: The Appliance Store ST: Pennsylvania IN: REA SU:


CD -- PG018 -- 9931 02/13/92 16:32 EST
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Publication:PR Newswire
Date:Feb 13, 1992
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