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THE ADMAR GROUP INC. AND SIERRA HEALTH SERVICES ANNOUNCE A JOINT MARKETING VENTURE

 THE ADMAR GROUP INC. AND SIERRA HEALTH SERVICES
 ANNOUNCE A JOINT MARKETING VENTURE
 SANTA ANA, Calif., Jan. 23 /PRNewswire/ -- The Admar Group Inc. (NASDAQ: ADMR) and Sierra Health Services (AMEX: SIE) announced today that they have signed a letter of intent to jointly market their products in California, Arizona, New Mexico, Colorado, Texas, Missouri and Kansas. Sierra will provide the fully insured and partially self funded managed care group health insurance products and Admar will supply the Preferred Provider Organizations (PPO), Utilization Management and Case Management services. The products will be sold through local marketing organizations, third party administrators local in the targeted states.
 The Admar Group Inc., which is headquartered in Santa Ana, contracts with insurance carriers which agree to market Admar's services and products as an adjunct to their health care benefit plans to employers and their insured employees. Admar's services include PPOs, utilization review and third party administration of claims payments. Currently, they serve more than 2 million individuals.
 Sierra Health Services Inc. is a growing health care company headquartered in Las Vegas comprised of eight subsidiaries, including an HMO, a life and health insurance company and a managed care administrative services company. It will be those subsidiaries' products that will be sold using the Admar network. Sierra, which currently insures more than 160,000 members, has on-going operations in Nevada, Colorado, Arizona and New Mexico.
 Anthony M. Marlon, M.D., chairman, president and chief executive officer of Sierra Health Services Inc., and Richard Toral, chairman and chief executive officer of The Admar Group Inc,. stated, "We believe that this new venture is an excellent opportunity for both organizations. This relationship significantly expands Sierra's geographic area of operation and improves the potential for both companies to increase their membership under a managed health care approach to health care financing."
 -0- 1/23/92
 /CONTACT: Edward K. Evans, VP, 714-953-9600, ext. 200, or Richard H. Toral, CEO, 714-953-9600, ext. 211, both of The Admar Group/
 (ADMR SIE) CO: The Admar Group, Inc.; Sierra Health Services ST: California IN: HEA SU: JVN


FC-JL -- LA005 -- 2778 01/23/92 11:49 EST
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Publication:PR Newswire
Date:Jan 23, 1992
Words:352
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