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THE ADMAR GROUP INC. AND PRINCIPAL MUTUAL LIFE INSURANCE CO. TO BE MANAGED CARE PARTNERS IN CALIFORNIA

 SANTA ANA, Calif., Jan. 13 /PRNewswire/ -- The Admar Group Inc. (NASDAQ: ADMR) today announced that Principal Mutual Life Insurance Co. (Principal) has chosen Admar Corp. (Admar) to be its managed care partner in Southern California. Admar has agreed to purchase the Principal Healthcare Preferred Provider Organization (PPO) previously developed by Principal. The PPO being purchased by Admar covers approximately 20,000 individuals. Terms were not announced.
 Principal has also committed to market Exclusive Health(SM) as well as continuing to market the PPO. Exclusive Health is Admar's managed care network which allows insurance companies to provide a benefit plan and premiums equivalent to HMOs. Exclusive Health will form the basis for Principal to provide more affordable health insurance coverage and to increase market penetration.
 Principal Mutual Life Insurance Co. is a member of the Principal Financial Group and is the fourth largest U.S. insurance company in premium income with assets of $35.1 billion. Principal currently covers over 300,000 individuals in California. Richard T. Toral, chief executive officer and chairman of the board of The Admar Group Inc., stated, "We are very pleased with both the purchase of the Principal PPO and their commitment to market Exclusive Health. This agreement solidifies a 12-year relationship and allows both Principal and Admar to better penetrate the market."
 The Admar Group Inc. develops, markets and administers managed health care services which facilitate the delivery and manage the cost of providing health care through contracted insurance carriers and self- insured employer groups. Admar provides the services which allow insurance companies to compete effectively with HMOs through Exclusive Health, the HMO Alternative. In addition, Admar provides national Preferred Provider and Exclusive Provider Organizations, utilization review management and administrative services.
 -0- 1/13/94
 /CONTACT: Richard T. Toral, CEO/chairman of the board, or Edward K. Evans, VP-finance, of The Admar Group, 714-953-9600/
 (ADMR)


CO: The Admar Group Inc.; Principal Mutual Life Insurance Co. ST: California IN: INS HEA SU:

MF-JP -- LA004 -- 1690 01/13/94 09:07 EST
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Publication:PR Newswire
Date:Jan 13, 1994
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