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THE ABC'S OF EYEWEAR FOR CHILDREN

 THE ABC'S OF EYEWEAR FOR CHILDREN
 CLEVELAND, July 14 /PRNewswire/ -- Getting children to wear their


eyeglasses during school hours used to be a difficult assignment. Discomfort, self-consciousness, and fear of being different kept kids from seeing clearly -- and from learning effectively. Not so today, according to Marj McGraw, fashion coordinator for Sears Optical.
 "Today's styles are so 'kid-friendly' that even children who don't need glasses want to wear them," McGraw said. "For one thing, some of the children's favorite toy manufacturers, such as Fisher-Price and Nintendo, are offering frames in colors and styles that appeal to kids," McGraw said. "And, best of all, from the kids' point of view, are the identifying logos on both glasses and cases. Additionally, new materials and technologies are making eyeglasses safer and more comfortable to wear."
 McGraw gives the following tips for helping children select glasses:
 -- Choose polycarbonate lenses, an impact and scratch resistant, lightweight plastic material that is safer and more cost-effective.
 -- Look for flexible frames, made of new bendable materials that return to their original shape when twisted beyond normal endurance.
 -- Make sure the lenses have built in protection against the sun's ultra-violet rays.
 -- Choose spring hinges, which give added flexibility to the glasses and enhance their ability to withstand "kidhandling".
 -- Allow your child to select the frames and eyeglass case he or she likes, even though it may not be your first choice. If children have a sense of control in the selection, they will be more likely to wear the glasses.
 -- Purchase safety goggles for your children, whether they wear prescription lenses or not. Statistics show that eye injuries occur during sports activity when protection is not utilized.
 -- Select non-corrosive frame materials that are unaffected by perspiration, paint or even peanut butter.
 -- Make sure the eyeglasses fit well, i.e., that they fit the nose snugly, that the bridges are intact and that the screws attaching the temples haven't loosened.
 Because an eye exam is often overlooked in the regular back-to- school routine, Sears Optical and the National Society to Prevent Blindness have teamed up to declare August as National Eye Exam Month. The event, which begins July 19 and extends through Sept. 12, is a national educational effort to inform the public about the importance of regular eye exams and good vision health.
 During National Eye Exam Month, Sears Optical will be paying for exams by deducting the cost (up to $40) from the purchase of eyeglasses. In addition, Sears Optical will give each patient one dollar just for safeguarding their vision with an exam. And once again, for each patient they see, the independent Doctors of Optometry at Sears Optical will make personal, matching donations to the NSPB. Over the past three years, they have contributed more than $325,000 to the non-profit organization.
 -0- 7/14/92
 /CONTACT: Leslie R. Resnik of Liggett-Stashower Public Relations, 216-348-8500, for Sears Optical/ CO: Sears Optical ST: Ohio IN: REA SU:


SM -- NYSFNS1 -- 8870 07/14/92 07:01 EDT
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Date:Jul 14, 1992
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